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Shifting Gears: BBC Worldwide’s media transformation strategy
Conference Today By Chris Forrester
How does the leader of a traditional media business go about devising a vision and strategy that will equip and safeguard it for the future? A plan that takes account of new distribution, new formats, and new entrants – be they new partners, new competitors, or both? BBC Worldwide, by any
measure, is a broadcasting powerhouse although not without its critics. CEO and Director Global, Tim Davie, unveiled his vision for the future of the BBC’s commercial arm in October 2013. The three- pronged plan involved increased investment in premium content; the launch of new channel brands; and a radical rethink of
its digital operations aimed at delivering scale and competitive advantage over new digital entrants.
The past year or so has seen some unashamed ‘u-turns’ and a tightening of BBC-WW’s focus under Davie. In this Keynote, moderated by The IBC Daily’s Kate Bulkley, Davie will explain how the plan is delivering returns in the seven geographic markets in which it operates – returns that benefit not only the BBC, but also independent producers, and viewers in the UK. He will explain the challenges that faced BBC Worldwide and how they were overcome, and how the strategy is transforming the business. This important Keynote also sets the agenda for the third day of IBC2014 in which we examine the potential impact of new entrants on established players, and explore how they are responding.
Touch, Connect and Win at IBC
If you are one of the lucky 10,000 IBC Content Everywhere Touch & Connect Club Members, and have one of our Touch & Connect Devices, you could be in to win amazing prizes. Touch & Connect is your key to additional information and to the remarkable IBC Content Everywhere portal and its networking opportunities. You can continue to debate the issues, and utilise information and contacts collected, inside this special community of interest long after you have gone home from IBC. As well as connecting you to
like-minded people and great sources of information, your Touch & Connect device could also win you several prizes. First, just by wearing your IBC Content Everywhere Europe lanyard and device around IBC2014 you could be spotted by one of our hostesses. They can hand out spot prizes, from jelly beans to conference passes, to lucky visitors. And at the end of each day, all those prize winners go into a draw to win a PlayStation Vita or a Nintendo 3DS XL.
Downloading exhibitor information and connecting with
other users will build up points in your account, and each day the top points scorer will win an iPad Mini. One Touch & Connect registrant will have, unknowingly, a device with special prize powers, and one person who connects with the secret ‘Golden’
device will win an iPad Mini or PlayStation Vita. Finally, when the time comes to leave IBC, ensure you drop your Touch & Connect device into one of the collection bins near the exits. These will be synced for you, and one will be drawn at the end of IBC, and the
lucky owner will win a MacBook Air!!
Each daily winner will be announced on the IBC Content Everywhere Portal – log in to see if you have won one of these fun prizes. To log in to the portal, visit
www.ibcCE.org/portal.
Tim Davie: Digital strategies to combat OTT
10.30-11.30 Forum
Today
10 theibcdaily
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