theibcdaily Protecting media, assuring revenue Irdeto By Ian McMurray
Claiming that being profitable on any screen is more than just having a multi-screen and OTT solution, Irdeto is showcasing its range of solutions for media protection and revenue assurance. Irdeto Multiscreen is a managed service that, says the company, enables pay TV operators to make multi-screen an offensive and money generating strategy. At IBC, Irdeto is demonstrating how easily this solution helps driving consumer demand for a personalised media experience, protecting content on any device and generating new revenue with different business models. Content protection, notes
Irdeto, is becoming an increasingly complex set of activities and the pressure is on
TV-based disaster warnings simplified
Enensys By Will Strauss
Using a TV network to provide emergency alerts is a useful tool for those countries around the world that regularly face potentially dangerous weather events and natural disasters. To aid this, IBC exhibitor Enensys has developed rEWS (Regional Emergency Warning System) for digital terrestrial TV, both DVB-T and DVB-T2 networks, including those with multiple regions where only one region needs the warning.
rEWS negates the need
for special receiver software by using broadcast TV channels to convey the warning message across all TV channels in a region or nationally at the same time.
The message is
triggered by signals in the broadcast transport streams, replacing the video and audio service of all channels with the EWS message. Alerts can be also broadcast from selected transmitters only for regional coverage. 2.A31
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operators to reinforce technologies to secure OTT services and meet licensing requirements for premium content. Here, the company offers Irdeto Rights, a set of solutions that is said to provide
maximum reach across the widest possible range of popular end-user devices to make security invisible — as it should be for consumers. According to Irdeto, the new opportunity for operators to be
profitable on any screen and stay ahead of the ever increasing competition is to leverage their existing expertise in broadcast and use it for the evolution of multi-screen by extending it to a hybrid solution, combining broadcast systems with OTT. Irdeto says that it has the proven track record to allow operators
to let their customers watch content on any device in a simple and easy way, and the expertise to help operators take multi-screen to the next level. At IBC, Irdeto is showcasing a range of hybrid devices including CI+ dongles, HDMI dongles and hybrid STBs. 1.D51
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