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theibcdaily In Brief


Monitoring over 20 million devices Strong market growth for software-defined monitoring (SDM) for IP video is a key IBC message for Hall 14 exhibitor Mariner. The company recently


announced that its Mariner xVu SDM solution was now monitoring over 20 million devices.


Mariner explained that TV and entertainment companies are using xVu to manage complexity and realtime quality of service while driving down operational costs, as they add new content and bundles for TV, broadband internet and mobile devices Many tier 1 operators are boosting in-house systems with the Mariner software, that uses standardised virtualisation and blade server technologies to scale to more devices and deliver service agility while driving down TCO costs related to legacy hardware-based systems.


“The system helps teams become more proactive in the face of network degradation and silent failures common in large IP networks,” explained Shaun MacDonald, VP of business development and marketing at Mariner. “Teams spend their time fixing problems rather than searching for issues across an expanding network. We are monitoring over six billion events per month and identifying hundreds of millions of service-impacting IP video issues.” 14.L02


PrimeCircle offers cinema character The new PrimeCircle XM (manual focus and manual aperture) cinema lenses from LockCircle have started shipping, and offer smooth focus action with calibrated (one to one) focus scales for precise follow-focus work. The lightweight Italian- made prime lenses use Carl Zeiss optics, and are priced from €1,399 to €3,499. They are designed to meet the requirements of 4K cameras, and are available in nine different focal lengths. Each lens has individually calibrated focus scales (metric or imperial), and the aperture is geared for dynamic exposure control. 11.G35


130 theibcdaily


Sky targets ads across multiple platforms


World boom in digital radio WorldDMB By Heather McLean Conference Analysis By Kate Bulkley


Firing a shot across the bow of advertising supremo Martin Sorrell and underlining the ability of the broadcasting industry to compete more effectively for advertising monies, Sky will greatly ramp up its ability to target ads across multiple platforms starting this autumn. The moves were revealed in the ‘New Advertising, New Money’ session and are part of Sky’s $100 million investment to date in advertising technology that allows it to offer advertisers much more precise information about audiences. From November, Sky will take a further step allowing advertisers to deliver ads to Sky homes based on the first two letters of their postcode, much more precise than a national or even a regional buy. Jamie West, director of AdSmart and commercial development at Sky Media, believes that the


advertising market in the UK needs to be shaken up. “We can compete on a level footing with the digital media that claim to be the only market that can offer addressability, targeting, reporting and understanding return on investment.” When asked by session chairman Nigel Walley, MD of Decipher, if Sky would be happy to have Martin Sorrell’s WPP, which has developed its own programmatic advertising technology, plug its system into the back of Sky boxes, he received an adamant, “No” from West.


“What Martin Sorrell would do is to arbitrage all the ad inventory and sell it off at a yield margin, but what he would take away from the broadcaster is all control over the customer experience. We would have no control over regulatory [issues] even though we would be libel. We would have no control over the customer experience… and we will have no control over the growth of the market, which is commercial suicide.”


Hapi and Horus face music at NHK Merging Technologies


By Michael Burns


NHK’s music recording studios division has placed an order for three Hapi and two Horus networked audio converters. Horus is Merging’s


comprehensive audio router and format converter, which also offers a microphone pre- amplifier and an input and output connection node to Ravenna IP audio networks. With the same


Ravenna/AES67 connectivity, Hapi is Merging’s primary interface for smaller systems, which also acts as an accessory for systems using Horus where control room I/O is required.


Merging’s Horus and Hapi are set for NHK’s music recording studios


Merging said the Hapi and Horus units for the Japanese national broadcaster will be fitted with nine AD8DP input boards and nine DA8P digital to analogue converters. These will be used with Pro Tools to record high sampling rate PCM audio in the NHK music studios. 8.E96


Digital radio network coverage has continued to expand throughout Europe over the past year, according to a new report launched at IBC by WorldDMB, a global industry forum for digital radio promoting DAB, DAB+ and DMB. Many countries are already experiencing almost complete penetration of digital radio; it is now at 99% in Switzerland, 98% in Denmark, 95% in Netherlands, 94% in the UK and 91% in Germany. Although in pre-launch phase, Italy has already reached 65% population coverage. In mature digital radio


markets, household penetration is close to half of the population, with the UK at 46%, Norway at 43%, Switzerland at 39%, and Denmark at 37%, the study showed. These figures are expected to jump as the ongoing planning towards a digital switchover progresses in these and other key markets, said WorldDMB.


In the second quarter of 2014, 47% of listeners in Norway were using a digital device, up from 40% in the fourth quarter 2013, and the market appears to be on track to achieve the switchover target of 50% by the end of 2014. The


Norwegian Media Authority has announced this month that all other switchover criteria have been met. In the UK, digital radio reach was at 52.1% at the fourth quarter of 2013. Sales of DAB/DAB+ receivers continue to grow, the study showed, with worldwide cumulative sales of consumer and automotive radios now exceeding 26.5 million. Growth in several markets has been very strong. In 2013, sales in Germany were up 50% year on year and in Switzerland they were up 35%. In Norway, as the market gears up for DSO, growth has been even more spectacular at 139%. WorldDMB’s study also showed that coverage is pushing the take up of digital radio in cars. Approximately 30,000km of highways in mainland Europe and the Nordic region are covered by a digital radio signal, with 63% of new vehicles in Norway, 55% in the UK and 29% in Switzerland line- fitted with DAB digital radio. Additionally, WorldDMB stated there is a clear roadmap for growth of DAB/DAB+ digital radio in all European markets, as well as in the Asia Pacific, South Africa and other territories. WorldDMB is hosting an industry insight session at the RAI in the Emerald Room on Monday 15 September. 9.D30


Elevation for studio robotics Vinten Radamec


By David Fox


Vinten Radamec has introduced two new height drives, or elevation units, for on-air use. The Fusion FE-165 will take heavier heads (like Vinten Radamec’s Fusion FHR-145) for large studio cameras and payloads (up to 75kg), while the FE-55 can take up to 25kg, and suits the FHR-35 head. The high-rising FE-165 goes up to 2m (plus head), while the FE-55 rises to 1.8m.


“A lot of the applications for


this are in small studios, where presenters often stand,” said Karen Walker, Vinten Radamec’s product director. They are designed for movement on air, to offer very dynamic shots. Although they can change height very quickly, “for on air use they can be very slow, synchronised with the camera head”, and will ramp up and down, she explained.


Walker: Taking cameras to a higher level with the FE-55 and FE-165


They use standard IP for


control via Ethernet, and are virtual reality ready, outputting full tracking data (pan, tilt, zoom, focus and elevation). The pedestals will both easily fit through standard doorways, and will be available in October costing about £9,000 for the FE- 55 and £18,000 for the FE-165. 11.E55


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