theibcdaily
head of marketing & PR, Screen Systems Q&A
Dean Wales,
Ostapiuk: ‘Intelsat has delivered many of Latin America’s most exciting sporting events’
Bringing football to the new world
Intelsat By Ian McMurray
Televisa, TV Azteca, OTI, Univision, DIRECTV Latin America, TV Globo, ESPN Brazil, Fox Brasil, Megavision, Andina de Radiodifusion, Globecast, Overon America, Canal 13, Arsat TVN Chile, FF Work, Softbank for TV Asahi and British Media Communications for the BBC…these were among the leading news and sports programmers to use Intelsat’s global satellite services and IntelsatOne terrestrial network to televise the 2014 World Cup. Intelsat’s global satellite
fleet supported contribution services within Brazil and distribution of the world feed to the Americas. Intelsat also supported the contribution, distribution and fibre back-up demands of sports and news organisations in the Americas, Europe, Asia and Africa on an ad-hoc basis using Intelsat’s occasional use service pool. The satellite services
provided complemented existing full-time capacity arrangements used by sports and news organisations for news coverage emanating from the region, with programmers committing to approximately 500 MHz of capacity reserved on seven satellites for full-time services for the duration of the games, which were used to distribute the World Cup matches throughout the Americas and Europe.
theibcdaily 21 “Intelsat excels at bringing
the world together to share in some of the most exciting moments in modern history,” said Peter Ostapiuk, Intelsat’s vice president, media product management (pictured). “From the 1968 Olympics in Mexico to the 2014 World Cup in Brazil, the Intelsat network has delivered many of Latin America’s most exciting sporting events to the rest of the world.” 1.C71
Has IBC come at a good time for the electronic media industry? Why? We think it has, yes. We’ve all noted the major progressive changes in the industry such as the 4K explosion. What we as a technology innovator find most interesting about the current market however and what we believe to be more of an opportunity for consumers and vendors alike at IBC is the current seismic shift towards OTT and second screen content in parallel with conventional broadcast.
What do you think are the key developments in, or threats to, your market sector at the current time?
Enhancing OTT. Bringing a sustained high standard to accessibility services for OTT and web content and streamlining the deployment of such services. Content watched away from the TV will continue to grow, further fragmenting the technology used to view programming. A core aim of Screen’s is to
increase the provision of broadcast quality, OTT subtitling through a technology/player agnostic solution thus minimising extra work required and simplifying delivery.
Why should delegates visit your stand at IBC? Screen is very well known in the industry for its subtitling transmission solutions and subtitle preparation software but we’ve scaled and
extended our technology to provide new services. Spoken subtitles (including digitised Audio Description) and intelligent script extraction for subtitle preparation are all available to view on our stand. OTT/web subtitling including ‘live’ and a solution for the management and simple deployment of HbbTV services are being demonstrated. 1.C49
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