theibcdaily
Perfect Pi: An IBC world first
Spacious: The second production and slo- mo area in Aret’s AR-6 14m OB trailer
All change for OB expansion Aret video and audio engineering By David Fox
Aret’s latest demonstration outside broadcast vehicle, the AR-6, is the result of more than 400 changes to improve its space, robustness, safety, ease of operation, time to operation, heat and acoustic insulation, ergonomics, easy maintenance and delivery time.
The OB unit on show in the Outside Exhibit area is a 14m long double expandable trailer that is suitable for major
productions, such as premier league football.
It has also been designed to be used in very hot countries, which is important, as Aret has just signed a contract for a major Middle East customer to provide a large OB trailer equipped with 16 cameras, one grip truck and two integration vans. Aret claims to be the only
broadcast systems integrator that incorporates its own coach-building department. OE103
Content for you Opinion
The broadcast business is more diversified than ever and even has a new adage says Daniel Maloney, technical marketing manager, Matrox
'Content is King' continues to be the most basic tenet on which a video professional hangs their hat. When broadcast was the only medium for video content delivery it needed two principal qualities – good production values and mass appeal. The introduction of cable and satellite reinforced this tenet substantially. Content could be themed, making it easier to find a home, but high distribution costs still necessitated some mass appeal for it to be considered viable for broadcast.
In the age of Web 2.0, where
internet bandwidth and download caps are no longer a factor for many consumers, content aggregators may be on the verge of living by a second adage – 'Content for you.'
18 theibcdaily
Content with very specific themes, appealing to very narrow yet dedicated audiences can be offered on a shoestring budget. With web broadcasting, distribution costs shrink immensely, and potential viewers are worldwide. This provides an excellent opportunity for creators and producers to conceive of whole new classes of content, appealing to smaller, geographically and culturally diverse audiences. Mass appeal can take a back seat to targeted appeal and narrative. Content need only be compelling to a subset of consumers. In this environment, from modest beginnings, the next big ideas may be incubated, experimented with and perfected. New talent and fresh
IBC Big Screen
Tonight you have the chance to see one of the greatest movies of recent years: Ang Lee’s remarkable Life of Pi. Better, you can see it in the greatest cinema experience yet created. Best, the screening is free to all IBC attendees.
For the first time, anywhere in the world, tonight’s audience will see a full-length feature film using the high brightness, 14 foot Lambert, Christie 6P 2D and 3D. The sound is remarkable, too, as the IBC Big Screen Experience is also fitted out with Dolby Atmos immersive audio.
This impressive installation has been built by the IBC Technical team, with the generous support of Christie,
Dolby Labs and QSC. Tonight will be a world first. Life of Piwon four Oscars in 2013, including best visual effects and best music, as well as best cinematography for Claudio Miranda and best direction for Ang Lee. Leading American critic Roger Ebert said “Ang Lee’s Life of Piis a miraculous achievement of storytelling, and a landmark of visual mastery”.
Tonight you have the chance to see it with a clarity never before experienced, in this very special screening thanks to the generosity of 20th Century Fox. Doors open in the IBC Big Screen at 18:15 located in the Auditorium, this screening is free to attend and is sure to be popular, so arrive early. To view the full IBC Big
Screen Experience schedule, visit
www.ibc.org/bigscreen.
subject matter can be discovered. Matrox has been offering technology that promotes content delivery via traditional channels for decades. For the last few years we have been complementing this technology with products for new media delivery. For an increasingly important segment of the viewing public, both mediums are embraced, sometimes at the same time. Our live web streaming appliances are being used in markets and applications that our broadcast equipment never
reached. Our technology had long touched some of the most widely viewed content in the world but it is now also found in classrooms, basement studios, halls, theatres, gyms, research labs, houses of worship, law courts and sports venues. A viewing audience has never been so easy to reach. It is through this evolving experience that we see our industry. More people and organisations than ever now have a voice. IBC is an ideal place to learn how best to project that voice, how best to reach your particular audience.
Delegates attending IBC are
more diverse than ever before. The ranks of video professionals are expanding as all aspect of video technology become more accessible. There are many people walking the floor and attending conferences with questions about how to adapt their business to the latest technological and commercial realties. Each will find their own answers, or at least many options, and it is these many options that fuel the vibrancy of our industry. 7.B29
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132