theibcdaily
Challenges of monetising video services Opinion
Operational and behavioural analytics provide clarity on what’s happening within service provider networks explains Kirk George, director of marketing, IneoQuest Technologies
Consumers now have more ways to watch video than ever before. With this shift in viewing behaviour, video service providers (VSPs) are being forced to rethink their business models and technology platforms in order to retain subscribers, ensure a high- quality video experience and realise a return on investment. The viewing experience is a
new area of differentiation among VSPs. Now with consumers paying a premium for video entertainment and video-enabled devices (like smartphones, tablets, smart HDTVs, and more), VSPs have their work cut out for them in order to gain a better understanding of their customers and turn that information into new business strategies.
Delivering multiscreen services today and in the future brings complexities that have never been faced in the video
world before. The different video assets, protocols, delivery infrastructures, encoding, encryption, locations and the exponentially growing intricacies of video-capable devices brings a web of complexity that is incredibly difficult to plan for. Having a strategy for rolling out multiscreen services is absolutely essential. Operators are looking to monetise video services in order to reduce churn, increase their subscriber base, reduce capital and operational expenditure and optimise investments. In order to effectively monetise video, providers need to have end-to- end visibility into their subscribers’ video experience. Without this visibility, providers lose control of network quality and, as a result, miss out on the opportunity to monetise video. Monetising video is a difficult process due to the variety of
video networks and the vast number of end device types available. However, providers can overcome these obstacles and be better positioned to monetise video services. Strategy involves learning from the past, managing the present, and building a foundation for the future. Fortunately, there are guiding principles from the past that we can learn from to help manage multiscreen deployments today while planning for future expansion. To achieve success, VSPs will need to combine the intelligence of operational and behavioural analytics collected on their networks, and transform this information into actionable items that allow for better business decisions. Operational analytics give VSPs a holistic view of network operations, including which regions perform the best, channel and programme availability and more. These
operational analytics can give VSPs the tools needed to improve existing operations and provide new insights to make better decisions about managing video services and improving performance management. In addition, VSPs need a firm grip on subscriber behaviour, including
understanding who is watching what, where they are watching from, for how long and on what device.
By combining operational and behavioural analytics, providers have a complete view into their network and subscriber behaviour, providing a clear picture of exactly what’s happening within their networks. In making this correlation VSPs can identify opportunities for monetising their video services. As video becomes more important and is watched on a multitude of devices and in different locations, IneoQuest
looks forward to helping VSPs monetise their video services through our leading operational and behavioural analytics platforms. We invite IBC attendees to visit us to learn more about solving the challenges of monetising video with our new video analytics platform. MS-38
SatCom partnership moves forward Vislink
By Ian McMurray The next step in its
Search for the hero: The Power Search function helps decrease churn and improve ARPU Power Search for pay TV DCC Labs By Monica Heck
Visitors to Hall 14 can witness demonstrations of the DCC Labs Power Search functionality, which helps TV operators provide more relevant pay TV content recommendations. Power Search is a feature of the company’s flagship Hybrid Middleware Client product, a highly personalised middleware for IPTV, DVB S/C/T and OTT devices.
76 theibcdaily Power Search enables users
to quickly find relevant content across multiple content libraries such as EPG, VOD, shared folders (DNLA), Vimeo, dailymotion, flicker, youtube and others. The search results can be filtered so that users can rapidly fine-tune to the most interesting content of their needs. The Power Search
architecture, built around flexible plug-ins, enables TV operators to quickly extend searches across multiple content libraries addressing local market trends. Search
queries and filtering results can be used to enhance the users profile and help TV operators to provide more relevant pay TV content recommendations. By providing viewers more content options and analysing viewer’s search of keywords, the choices they make, things they watch, Power Search feeds the recommendation engine with user relevant data and enables operators to provide more precise recommendations to specific family members. 14.L14
partnership with ND SatCom, the satellite communications supplier, has been announced by Vislink. ND SatCom’s SKYWAN 5G modem can now be specified for order as part of Vislink’s full Advent range. Vislink equipment integrated with the SKYWAN 5G modem is ready to ship and initial orders are already being filled. Vislink’s partnership with ND SatCom has resulted in the ADM5100, a new half rack multi-functional encoder that’s paired with ND SatCom’s MF- TDMA SKYWAN 5G modem. As an all-in-one device with a wide range of IP support, the SKYWAN 5G is said to be optimally suited for use with any network topology and to offer a greater range of flexibility to the VSAT world, providing broadcasters with enhanced efficiency when transmitting compressed video across all-IP networks.
Additionally, the SKYWAN 5G is available as an integrated option for Vislink’s MSAT range of portable and lightweight satellite data terminals. The MSAT is designed for one-man operation in challenging environments or rough terrain, where a full satellite system cannot be deployed but there is still a need for high bandwidth connectivity. Vislink says that ND SatCom’s modem, which features an integrated DVB-S2 receiver, is capable of achieving the significant data rates required to meet ever-changing demands from the broadcast industry. “The agreement with ND SatCom has let Vislink offer the SKYWAN 5G modem across the company’s full range of broadcast solutions,” said Ashley Dove, general manager at Vislink. “The partnership will also result in further joint development later down the line, and Vislink’s technology will be integrated into ND SatCom’s hardware in the future.” 1.A69
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