theibcdaily
Tailored viewing on Norway’s vidFlow
Ooyala By Monica Heck
New Norwegian vidFlow personalised music video channels provider is using Ooyala’s recommendation technology to tailor personalised music video channels to individual users.
Ooyala Discovery ensures that each viewer is presented with the video selections they will find most interesting based on personal viewing preferences and interactions with vidFlow. The exhibitor’s personalised
media recommendations mean more viewers return to watch more content more frequently resulting in more advertising revenue and a higher conversion rate to the vidFlow’s ad¬free Premium service.
Ooyala Discovery is available on every connected screen and
works within the video player, on a webpage, or within a mobile app. It creates a more TV-like experience for online media offering a balance between a ‘lean-back’ experience, in which one video leads to the next through continuous playback, and a ‘lean-forward’ experience that gives consumers control over the videos they watch. vidFlow launched with a
freemium monetisation strategy,
offering a free, advertising- based service as well as the option to subscribe to an ad-free Premium version. The service offers a complete music video experience that tailors music videos to the user's taste and preference using advanced learning algorithms to personalise the channel experience. A global rollout of vidFlow is planned for 2015. 14.F32
Discover and do: Ooyala Discovery constantly adjusts to a user’s behaviour
No Gekkos, but lots of video over IP
Gazing into the future of pay TV Alcatel-Lucent
By Adrian Pennington
The pay TV market has entered an era of unprecedented change. As a pay TV operator, you need to evolve your network to thrive in this new TV landscape. By migrating to IP video, in which advanced TV services are hosted in the cloud and streamed to consumer-owned devices over a unified IP video infrastructure, the argument is that operators can deliver a unified and personalised experience across devices, reduce overall capital and operational expenses and accelerate time to market for new services.
With a leading product portfolio, global team of video experts, proven field expertise and innovation powerhouse Bell Lab, Alcatel-Lucent claims a unique position to help operators stay at the heart of the IP video value chain. “With Alcatel-Lucent IP video innovations, you can build a massively scalable IP Video network that leverages the latest cloud-based services and IP delivery technologies,” said the company’s Odile Charles. The French telco is welcoming visitors to its hospitality suite to see “differentiated IP video solutions that are as bold, bright and beautiful as video entertainment itself.” MS40-MS41
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