theibcdaily
Q&A Philipp Lawo, chief executive officer, Lawo
Has IBC come at a good time for the electronic media industry? Why?
IBC is always a snapshot of current technology, developments, visions and actual changes. With more pressure on broadcasters for more quality, more content, more flexibility and more efficiency the industry has come to a point where totally new concepts will prevail against those the manufacturers have served during the last decades. Thus it is an
important time for the industry to benefit from cross-pollination of all ideas in the air.
What do you think are the key developments in, or threats to, your market sector at the current time? For sure, IP is the big buzzword these days. We see video and audio merging and realised more and more by IP technology. The challenge our industry is facing now is to make
these IP infrastructures manageable by broadcast engineers. This development requires flexibility and inventory spirit – and courage – from broadcasters, system integrators, production companies and manufacturers likewise.
Why should delegates visit your stand at IBC? We are showcasing and demonstrating how realtime IP infrastructure can change the
Building the TV Anywhere ecosystem Ericsson By Ian McMurray
According to Ericsson, IBC2014 will be the first time the industry sees the increased scope and capabilities of Ericsson's media business as the company builds on its TV and broadcast offering with the addition of recently acquired Azuki Systems, Microsoft Mediaroom and Red Bee Media. Ericsson's booth will show an integrated set of solutions and services that, says the company, demonstrate how it is at the centre of the convergence of media and telecoms, which is driving fundamental industry change. Ericsson says that it will show how it
is ensuring the highest quality and efficiency of video delivery through its capability to make every network video-centric and enable TV service providers, broadcasters and content owners to leverage and deploy inherently flexible and intelligent unified platforms.
The company will also highlight how the Mediaroom integration is allowing it to build what it says are new and innovative technologies which are redefining the TV viewing experience, integrating payTV service quality and content depth, with the personalisation, interactivity and multiscreen viewing capabilities of OTT services, to enable payTV at web speed. Visitors to Ericsson’s stand will also learn how the company believes its
broadcast industry and provide a new flexibility. Our V__link4 enables broadcasters to realise realtime video contribution in IP networks already today, in LANs as well as for remote productions.
And on the audio side it’s definitely worth to experience our new, unbelievable affordable audio production console, which of course is also based on RAVENNA IP technology. 8.B50
Beach head: Ericsson technologies are ‘redefining the TV viewing experience’
acquisition of Red Bee Media bolsters its managed services offering and enables Ericsson to take a more prominent role in the content end of the TV and media industry. IBC will also see Ericsson present its
Media Vision 2020, which the company describes as an illustration of the
future of TV over the next six years that outlines the necessary strategies required to achieve success in the networked society, where 50 billion connected devices, of which 15 billion are video-enabled, are plugged into a global IP network. 1.D61
Royal lineup includes Monarch HD Matrox Video By Carolyn Giardina
Matrox Video is showing video streaming and recording appliances, live production streaming systems, 4K video monitoring cards, multiviewers, scan converters, editing devices and developer products. Highlights include its Matrox Monarch HD, an H.264 encoder designed for professional video producers who need to simultaneously stream a live event and record a mastering-quality version for post-event editing. The IBC demo includes Monarch HD integrated with a Crestron controller.
Another stand highlight is the Matrox VS4, a quad HD capture card for multi- camera live production streaming with Telestream Wirecast for Windows or StudioCoast vMix; and VS4Recorder, a multi-camera recording app that works with the VS4 card to give live event producers synchronised control over capture of the four inputs connected to the VS4. This way they can create MOV,
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MP4, or AVI files for use with various editing apps, all for immediate upload to the internet or for archiving. Matrox is also featuring Mojito 4K, its quad 3G-SDI, 4K video card for use with Adobe Creative Cloud on Windows platforms. It provides 10-bit H.264 intra- frame rendering and enables realtime monitoring and output of video footage at resolutions up to 4096 x 2160 and at frame rates up to 60fps (4Kp60). It’s designed to allow users to ingest, edit, render and export in full 4K. Visitors can also find Matrox
MicroQuad, a four-channel SDI-to-HDMI multiviewer for 3G/HD/SD; Matrox Convert DVI Plus, a genlockable HD-SDI scan converter designed to let broadcasters easily incorporate content from computers, iPads and iPhones into broadcast programmes; Matrox MXO2 LE MAX, a device that provides broadcast- quality input, output and monitoring for editing apps from Adobe, Apple and Avid; and Matrox DSX developer products. 7.B29
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