theibcdaily IBC Content Everywhere
As an industry we are on the brink of achieving a real goal for consumers. They want to be able to choose their content, when they watch it, where they watch it, and the device on which they watch it. All the technological elements are in place for this to happen. But to make it a smooth, seamless experience for the consumer, and to make it financially viable for the service providers, the industry needs new partnerships, new business models and new interconnectivity. Telcos, mobile network operators and ISPs are as much a part of this new industry as broadcasters and production companies. The technology platforms will be built on big data applications. They will run in virtualised environments or in the cloud. It will all depend upon very high speed connectivity.
This is an exciting new world, and IBC has created a new venue for all these parties to come together to forge the future. IBC Content Everywhere is a new series of global events across Europe, MENA and LATAM. It extends IBC’s expertise and reputation in the broadcast market into this new and vitally important arena. This new market cannot be served by an old approach, and so IBC Content Everywhere has taken a very different angle.
While formal opportunities to discuss issues will exist, and products and solutions will be demonstrated in an exhibition, the emphasis is on growing a community of interests. Through the use of near-field communications (NFC) devices, delegates will not only have access to paper-free
documentation, they will build up a unique personal community around who they meet, what they see and the solutions they discuss. Knowledge will be shared through the Touch & Connect Portal, providing an
involved in – the live trial of the technology behind this. IBC’s Touch & Connect devices proved themselves in the 2013 trial, and now form a central part of the plans for IBC Content Everywhere.
The plan is for a series of global events, to be held in hotspots of interest for new media distribution. The first, IBC Content Everywhere Europe, is being held here in Amsterdam, in parallel with IBC. You will see its branding in a number of areas across IBC. The IBC Content Everywhere Cloud
IBC Content Everywhere is an addition to the existing IBC programme. It is designed to meet a new market
immediate and intuitive exchange of ideas 365 days a year.
It is not just about five days in
Amsterdam, either. The IBC Touch & Connect Portal remains open through the year. Registered users can continue to share knowledge through this closely targeted social network. White papers and case studies will be published online in the future, and the IBC TV archive will be hosted within the Portal as well. Visitors to IBC last year may have seen – or even been
Solutions Theatre in Hall 3 and the IBC Content Everywhere Workflow Solutions Theatre in Hall 9 are part of IBC Content Everywhere. There is also an IBC Content Everywhere Hub in Hall 14. All theatre areas stage presentations and debates, as well as being networking points for like-minded visitors. All are open to IBC visitors, too, and the presentations are free for everyone. The advantage of registering for IBC Content Everywhere lies in Touch & Connect, so you can start building your community of
The IBC Big Screen Experience
IBC has long been the plane to talk about, and experience, the latest in big screen technology and practice. This year the IBC Big Screen Experience will be even bigger and built around a programme of free to attend editorially led sessions under the theme of ‘Disruptive Cinema’. The programme takes place in the the RAI Auditorium, a 1,700 seat theatre which is
converted into a state of the art cinema by the IBC technical team. This year that includes the Christie 6P 4K laser projector and Dolby Atmos immersive audio. There will be no finer environment in which to experience the latest in 2D and 3D big screen content. The IBC Big Screen Experience Programme will explore the latest developments and technologies in the world of
cinema and sessions start at 14:00 today, with a debate on how big screens and second screens can co-exist peacefully and profitably.
Other sessions over the coming days include a look at the latest technologies for 3D, alternative content and on the big screen, and the prospects for virtualised movie production. There are showcases for Arri and Red cameras, and the
Touch & Connect is central to the experience interest today.
The next event will be held in Dubai in January 2015, serving the rapidly growing MENA market. Later in the year the event moves to São Paulo in Brazil. LATAM is another area of rapid growth, not least because of the Olympics which will follow in summer 2016 in Rio de Janeiro. Each will contribute further to the wealth of
annual European Digital Cinema Forum workshop and on Monday, the programme will take an intensive look at the challenges and rewards of laser projection. On Saturday and Monday evenings the IBC Big Screen also hosts complimentary movie screenings – Life of Pi and Dawn of the Planet of the Apesrespectively – and on Sunday 14 September at 18:30 the RAI Auditorium is home to the IBC Awards Ceremony, which is guaranteed to be full of exciting clips and surprises that
information and opinion on the Touch & Connect Portal. IBC Content Everywhere is an addition to the existing IBC programme. It is designed to meet a new market, and it will do this in a new way, using technology to support the sharing of experiences, here and into the future. To find out more visit
www.ibcCE.org.
will make the most of the IBC Big Screen technology. All of these events are
free for all visitors to attend, and represent the very best in cinema technology. This is a rare opportunity to get caught up in the new magic of the silver screen. You can view the full IBC Big
Screen programme online at
www.ibc.org/bigscreen or within the Conference agenda on the IBC Mobile App, sponsored by Blackmagic Design.
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