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Unleashing the power of cloud for live events Opinion
The FIFA World Cup broke viewing records in several countries thanks to streaming via the cloud, explains Michelle Munson, president, CEO and co-founder of Aspera
As consumers have embraced new technology and devices that have influenced their viewing habits, broadcasters and content owners are looking to stay ahead of their growing demand to view content anytime, anywhere and on any device. Live event broadcasting is evolving in strides with breakthrough technologies and IT infrastructures that enable both new viewing experiences for consumers as well as new monetisation opportunities for broadcasters and content owners.
A prime example is this
year’s World Cup football tournament, which broke television viewing records in several countries around the world. With over half the global audience expected to watch coverage online, broadcasters and technology vendors came together to create a revolutionary cloud-based
content delivery workflow that enabled viewers to consume live HD media in ways they never have before.
For the first time in history,
the World Cup introduced a large-scale system for high- resolution end-to-end live streaming in the cloud to second screens. Live video feeds from up to 24 cameras were transferred in realtime using high-performance WAN transport from the stadiums in Brazil to the cloud platform in Europe for realtime processing into multiple formats and bit rates through a scale-out cloud video platform. These were then delivered to broadcasters, who were able to live stream multiple feeds as well as offer video-on-demand coverage from up to 24 camera angles. With 243 different live
streams per match, amounting to 2,799,360 minutes of encoded streams, high-speed
file transfer technology including cloud storage transfer capability was critical to delivering consistent transfer of the live feeds despite heavy round-trip latency and packet loss.
Instead of having to settle for one live TV feed, consumers were able to enjoy live and near-live coverage of the games from any laptop or mobile device with optimised viewing, and from multiple camera angles. And rather than having to rely on just one live stream from the game’s central production site, broadcasters had access to all the live camera feeds from the game, giving them far greater freedom in what online live streaming and edited content they could distribute. The World Cup set a new record for the most video
content streamed as football fans accessed live content online in greater numbers than ever before. 24 million unique users watched some 15 million hours of content. The white- label second-screen app was downloaded more than 10 million times in more than 20 territories, with up to three million fans accessing videos, statistics and live match content each day.
As the biggest multimedia sporting event in history, the World Cup has set a precedent for the industry. By unleashing the power and scale of cloud video processing, live events can be broadcast in radically new ways, satisfying both consumer demands, and broadcasters’ and content owners’ desires for new revenue opportunities. 7.G30
IBC TV: Bringing you content everywhere IBC TV is transforming itself
this year, into a 24 hour a day, linear web channel which can be accessed on any IP connected device at any time. And yes – you can still wake up to IBC TV: IBC has negotiated free Wi-Fi in many of Amsterdam’s hotels to help you catch the latest stories. Every keynote session will
be streamed live, including this morning’s presentation from Matt Brittin, president of Google Europe. Following the keynotes, industry experts will analyse and debate what they have heard, in conversation with presenter Rob Curling. Other conference sessions will also be covered by IBC TV, and of course there will be the usual mix of technology, business and general interest stories. The popular weather forecast will also be there. The new look IBC TV is designed to bring you content everywhere. Presentations from the theatres in the three dedicated areas – IBC Content Everywhere Workflow Solutions in Hall 9, IBC Content Everywhere Cloud Solutions in Hall 3 and the IBC Content Everywhere Hub in Hall 14 – will also be available online.
Much of the IBC TV output, including all recorded sessions from IBC Conference and the show- floor theatres, will be made available as video-on-demand via the IBC Content Everywhere Touch & Connect Portal, which has been substantially re-designed and enhanced since its introduction last year. IBC TV VoD content will also be clearly signposted from the IBC, IBC Content Everywhere and IBC TV websites. IBC TV will create more content, more analysis and more news from IBC and IBC Content Everywhere than ever before. The live streaming service is available from now until the show closes on Tuesday afternoon, and all of the sessions, features and interviews will be available on demand afterwards,
extending the value of the IBC debate into the future. Visit
www.ibc.org/ibctv to find out more.
20 theibcdaily
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