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Mobile Video Alliance launched Digital Television Group
By Ian McMurray Recognising the growing preference for the consumption of video on mobile devices, the Mobile Video Alliance (MVA) has been launched. The MVA was created to
A new ecosystem: The DVBeacon responds to rapid growth in smart TVs Headless gateway announced Neotion By Ian McMurray
A new headless gateway, allowing pay TV operators to securely deliver their content through a rich user experience to different screens, is being launched at IBC by Neotion. The DVBeacon concept
relies on widely deployed smart TV technology, which provides an HTML5 browser and a secure media player (DTCP-IP). This presents an exciting opportunity, says Neotion, to create an ecosystem not yet explored.
Opinion Building the modern production studio
Jeff Moore, EVP & CMO Ross Video, on the criteria clients must address when they rebuild or add to their existing studio systems
Building a new production facility from the ground up can be a lot of fun. Starting with a clean slate means you can reimagine the way your organisation works, building facilities, workflow and job functions that match modern production needs. We recommend that our clients start with the overarching goals of their organisations – the business goals. Clearly defined business goals will help to drive the decision making process and help determine what’s important in putting a solution together that best advances the business. The better you can tie business goals to your studio build, the clearer it will be what outcomes will be achieved. At Ross, we see a very broad
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range of customer applications. There are a few common themes these days that our clients are looking to address as they rebuild or add to their existing studio systems. Top three production goals: 1. Improved production look: Make my productions look better and more engaging to watch 2. Efficiency gains: Allow me to do more productions with fewer resources, keep my quality high while lowering my production costs. 3. Address expanded needs: Help me deal with the demand for more content for outlets like the web, social media or that new specialty channel we’d like to launch. Improved production look: Other than the obvious
migration to HD, the big three ways to improve the look of a production are: improved robotic camera shots with motion, richer graphics through upgraded graphics systems and improved graphics package design, and enhanced set design through the use of virtual and augmented reality graphics. Each of these can be added in ways that can reduce costs through efficiencies gained with automation and workflow. Efficiency gains: Improved
efficiency and the ability to do more with less is one of the most important driving forces in the design and equipment selection in today’s production studio. Automated pre- production workflows for editing and graphics can
streamline the process, requiring less manual labour and getting content produced more quickly. Production automation is virtually a given these days, with the majority of new builds automating their productions from day one. Production automation provides simultaneous quality improvements and cost savings while freeing staff to produce content for other outlets like the web and social media. Expanded needs: The web and social media are now crucial content publication platforms. The new way of addressing these needs is to design the facilities and workflows so that these outlets are fully integrated into the operation and not a separate
add-on. Again, the right tools, automation and workflow are key to making this an integrated and efficient process. As a company focused on
live production, Ross has been helping to drive these industry changes by working with our clients to achieve their business and production objectives. Drop by our stand – you are sure to be impressed with the variety of different ways we can help you make your productions better, grapple with new requirements like social and get more efficient all at the same time. 9.C23
The DVBeacon does not necessarily have to be connected to the Internet in order to explore and exploit its capabilities and the universe of a smart TV. “We believe that the
DVBeacon, which is based on our latest chipset technology, will allow pay TV operators to offer an increased user experience whilst creating new revenues from value added services,” said Gregory Wieczorek, Neotion’s president and general director. “Not only is this product price competitive in the market against existing HD STBs but as a headless device, it is also
future-proof and able to continue to address UHD (4k) and beyond. The DVBeacon is a step closer to users being able to benefit from a complete home gateway solution.”
Among the 15% of smart
TVs connected to the internet, 6O% of consumers access over-the top video services through the device. Neotion points out that researchers forecast an increase from 22 million to 550 million from 2012-2017. Using an in-house developed GS1 processor, the product will be available by mid-2015. 4.B53
identify, develop and advocate technologies that harmonise the delivery of audio visual content to mobile devices, with the aim of providing a reliable and enjoyable experience for consumers. Founded by mobile operator EE and global interconnection and data centre company Equinix, the MVA has now moved under the auspices of DTG, the UK industry association for digital television. “The MVA will advocate and build a mobile video ecosystem that transitions a fragmented industry to one that is integrated, coherent and collaborative,” said George Robertson, principal IP engineer, DTG (pictured). Participation in the Mobile
Video Alliance is open to any organisation that is currently a member of the DTG or that joins following formation of the
Robertson: Moving the industry from fragmentation to integration
MVA. The DTG will provide a forum for interested parties to explore the opportunities and challenges associated with the delivery of audio-visual content to mobile devices. “Video is already the biggest driver of traffic on our 4G network, and that is only set to grow and grow,” said Matt Stagg, network strategy manager, EE. “A superfast network and high
performance devices make mobile video a reality, but we now have to work with content owners and broadcasters to really enhance the customer experience. The MVA provides the opportunity to do that, and make a real difference to the way people consume video on the go.” 5.A09
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