theibcdaily Opinion Changing the live broadcast game
The unprecedented mobility and flexibility of wireless capture is a game-changer says Ronen Artman, vice president of Marketing, LiveU
Consumer expectations when it comes to the coverage of large live events such as the 2014 FIFA World Cup have never been higher. They now demand a much more immersive, multi-dimensional viewing experience. Broadcasters have to deliver and this is where LiveU’s cellular uplinking expertise comes in. The recent World Cup was a
real game-changer for LiveU technology deployment as the numbers reveal. During the course of the tournament, over 200 broadcasters used our solutions, which handled over 2,650 hours of transmission and a staggering 40TB of data – what’s more, around 98% of the broadcasts were live! Our global customers were able to benefit from unprecedented mobility and flexibility during their coverage, delivering the type of 360- degree content that has been hinted at previously. Juan Pablo Marino, director of Transmission, Caracol TV
Colombia, said, "We used several solutions from LiveU for the World Cup. The mobility we had with the units and Xtender gave us the ability to go live from five different locations at the same time following the Colombian team and its fans; a true game-changer for us in the creation of content for global events."
Our solutions strategy has
really made the difference. The recently-launched LU500, our small and powerful, next- generation product that delivers greater outright performance in the field, is a prime example. It’s powered by LiveU’s new multi-processor video encoding engine and fourth-generation patented bonding algorithms, providing previously unseen levels of signal robustness in an easy- to-carry unit.
The LU500 can be used in conjunction with the new Xtender external antenna – as it was at the 2014 FIFA World Cup – which provides extra resiliency in challenging
conditions, and can even be connected to satellite equipment to create a hybrid cellular/satellite solution for guaranteed bandwidth in remote areas. This means our customers can go live from anywhere, anytime. Having even more flexibility and capability in the field is important to broadcasters and this is something that we’ve addressed with LiveU Central. This is our browser-based management system, which enables easy control and geo- tracking of all LiveU systems, feeds, and apps from any location. LiveU Central provides a live preview of all incoming feeds that can be dragged and dropped to any physical server output anywhere around the world or encoded for web streaming. Looking ahead, there’s little doubt that the cloud has a major role to play in the future of the broadcast industry. IP technology is the future of television with the evolution of cloud-based services the next
Another point of view: Marshall’s new CV500-M2 mini camera
logical step, allowing broadcasters to benefit from even greater capability, scalability and flexibility. We’re using IBC to
demonstrate the evolution of our existing offering, bringing the power of the cloud to bear as we develop new ways to meet our customers’ needs – both now and in the future – allowing them to increase functionality as and when needed. LiveU is uniquely positioned to respond to broadcasters’ needs and requirements with a comprehensive set of modular, tiered services tailored to fit their specific workflows. 3.B62
Versatile PoV mini camera launches
Marshall Electronics By David Fox
The new CV500-M2 point-of- view mini camera is Marshall’s second generation miniature 2MP HD-SDI camera. It outputs full HD video in multiple formats including 50fps in 1920x1080p, 1920x1080i and 1280x720p. It offers improved
versatility, durability, compatibility, and functionality compared to its predecessor, with a full size HD-SDI (BNC) and easily switchable M12 lenses. “We've expanded lens compatibility to a dozen Marshall HD lenses ranging from 2.5mm to 50mm. Lens options and ease of installation make this camera possibly the most versatile PoV mini camera in the broadcast market today,” claimed Tod Musgrave, product marketing manager, Marshall Electronics. It has a 12-bit CMOS Sensor and includes a miniature 3.7mm HD prime lens. New chipsets mean it can offer 12-bit digital video signals at 50 or 60fps (3G- SDI) with very low power consumption. It also offers 30/25p. Digital enhancements include double shutter wide dynamic range, white balance, digital defog, pixel correction, and extreme low light sensitivity. 11.D20
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