theibcdaily Today in the Hub
To get the latest news and views on connectivity and multi-platform delivery, head to the IBC Content Everywhere Europe Hub. You will find it in Hall 14, and it is free to all IBC2014 attendees. There are two big debates today, which are
Free travel from IBC
IBC’s home is the RAI Congress Centre, on the south side of Amsterdam. The city has an excellent network of trams, metros and buses to help you get around. Your IBC registration entitles you to free travel on public transport in the city, valid from today until Tuesday. IBC Conference delegates should find their travel pass in their bags; other attendees can collect a ticket from an ‘IBC Info Point’. With this pass you can travel on any services run by GVB, the Amsterdam transport
authority, within the city boundaries, which of course includes IBC.
Outside the main entrance of the RAI you will find a tram stop, served by tram 4 and the special IBC tram 11. They both go through the city to Centraal Station, following different routes and passing many of the major hotels. If you are not sure which route is best for you, there are maps at IBC Info Points. While extra trams run during IBC busy periods there can still be quite a crowd. A top tip if
your hotel is close to Centraal Station, or on the eastern side of the old town, is to walk to the RAI train station and get the sneltram route 51. This is a metro service which gets to the city centre in under 15 minutes with just a couple of stops along the way.
If your hotel is not close to a
tram route then check out the IBC shuttle buses. Information on routes and times can be found at IBC Info Points. To find out more visit
www.ibc.org/travel.
independent and designed to stimulate discussions on key issues. At 13:00 the topic is social media. Given the ubiquity of Facebook and Twitter, what role can dedicated social TV platforms play, and where can they add value? Add your voice to the debate. Then, at 15.30, consider the question of audience measurement. There are established models which calculate television audiences with a high degree of confidence. With a fragmented audience, what do we have to do to know who is watching what? How can online metrics be integrated with
traditional methods? How will broadcasters – and advertisers – know who is watching what, and when? Around these two key debates there is an extensive programme of presentations from some of the key players in the industry. These will illustrate what tools are available for curating, delivering and monetising content across the whole range of delivery options. If you are registered for IBC Content Everywhere Europe and have a Touch & Connect device you can add to the experience by accessing exclusive content from the Download Walls around the show, and participating in exclusive competitions to win prizes. But all IBC attendees are welcome to join the debates and enjoy the presentations. To view the full timetable,
visit
www.ibcCE.org/europehub.
12 theibcdaily
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124