78 TVBEurope IBC Preview: Opinion
What can we expect from IBC2014?
Simon Kay, managing director at RRsat, discusses the trends and technologies we can expect to see at IBC2014
I
BC is one of the most significant events in the broadcast industry calendar, attracting professionals from around the world. This year looks to be no different with over 52,000 content owners, distributors and broadcasters expected to make the yearly trip to Amsterdam.
Metadata management Metadata is fundamental to the way broadcast is changing, having the power to impact every stage of the business chain. Understanding metadata can enable the delivery of an improved viewing experience and more successful advertising solutions. Personalised recommendation is just one of the possibilities available that provides a more effective route to
consumer content discovery. IBC is expected to be awash with metadata implementation and management solutions, and with consumers now having content at their fingertips, metadata is an essential component of broadcast business strategy.
Navigating convergence Online video is now an inevitable part of broadcasting’s future, spurred on by the increasing ownership of tablet and smartphone devices. Global audiences expect content to be accessible anywhere, anytime, on any device and in a variety of consumption options, including linear channels as well as video on demand. This year has already seen numerous high profile examples of broadcasters adapting their services, including Dish Network, an American broadcast satellite provider that secured the rights to include high profile Disney-owned channels in a TV service delivered over the internet. This new
deal is ground-breaking, revealing a new era of quality online video content, targeted to meet changing consumer demands. A new broadcasting business model is emerging and online video providers, such as Netflix, are leading the way. Navigating this convergence is expected to be one of the hottest topics at this year’s IBC.
Bringing back the classics An archive is a valuable asset to content owners, with restoration of popular content opening a new revenue channel. Additionally, series that have yet to be digitised or restored offer a profitable option for broadcasters looking for proven quality content. Good content stands the test of time and with consumers now having
“A new broadcasting business model is emerging and online video providers, such as Netflix, are leading the way.”
access to an infinite amount of content across devices, archives present a new monetisation opportunity for production companies at low cost/high profit. With classics such as Jamaica Inn and Prime Suspect proving big hits, IBC will see content owners deploying new workflows and technologies to rejuvenate their content for a new generation.
Making the most of multiscreen Multiscreen developments are constantly being redeveloped with the changes in viewing behaviour presenting new monetisation opportunities for broadcasters. Sporting events in particular have only served to increase the popularity of mobile channels, with the World Cup hailed as the most sociable tournament ever – driven by second screen viewing, video on demand and mobile applications. The World Cup also saw the arrival of 4K technologies, with broadcasters, including EBU, announcing new services and developments in order to showcase Ultra HD technology. However, the challenges include the implementation of a multiscreen strategy that enables interaction with audiences, keeping the experience moving in a meaningful way. Viewers now expect this to be delivered as part of their TV experience and implementing a multiscreen option for the sake of technology is no longer enough.
www.tvbeurope.com September 2014
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