September 2014
www.tvbeurope.com
TVBEurope 13 Opinion & Analysis The greening of
Neal Romanek looks into Green Regio’s report into the state of sustainable fi lm and TV production
T
his year’s Cannes Film Festival saw the launch of a report, Sustainability in Vision: Emerging Film and TV Practices & Methodologies in Europe’s Regions, commissioned by Green Regio, a sub-group of Cine-Regio, the European network of regional fi lm funds. Sustainability in Vision was prepared in collaboration with Greenshoot, the UK’s top environmental and sustainability consultancy for the fi lm industry, and was edited by Greenshoot’s Paul Evans and Melanie Dicks. The report offers eight case studies from Cine-Regio members across Europe, attempting to present an in-depth cross- section of sustainability practices.
Greenshoot undertook four of the case studies, with Sweden’s Film i Vä st and Film i Skå ne, Ffi lm Cymru Wales and England’s Screen South. Four more case studies were provided by the Filmfö rderung Hamburg Schleswig-Holstein, Flanders Audiovisual Fund, PACA France, and Wallimage-Bruxellimage.
Europe
Passenger transport Equipment Post production Transport of goods Hotels Meals Energy consumption Self-produced energy Heating
3% 6% 9% 38% 15% 26%
The case studies represented a diversity of efforts at sustainable production practices and included feature fi lm productions (Wales’ Another Me), TV series (Sweden’s The Bridge 2), facilities (UK’s Maidstone Studios) and industry analysis (Flanders Audiovisual Fund’s e-Mission project). Due to the variety of examples submitted, specifi c comparisons across the cases presented a challenge. Each case study concluded with recommendations on improvements for each specifi c instance. The report’s general recommendations for the industry included increasing sustainability training and education, citing efforts like the PACA region’s green-led training programmes aimed at technicians and production decision-makers, and
Filmfö rderung Hamburg Schleswig-Holstein’s Best Practice seminars. The report advocated the used of carbon calculators. Although there is not a single standard calculator for industry use, the report emphasised that, however individual fi lm commissions decided to measure it, tracking carbon emissions was “absolutely the key and fundamental to the process, otherwise there is no measure for continual improvement.” Effective information and education was seen as a top priority. Productions should underline to staff and crews that sustainability strategy originates from top management and that green production is a serious ambition of the production or funder. A Green Production Memo drawn up and distributed at the same time as contracts are issued could ensure everyone is onboard from the start of the production. Choice of shooting location was also seen as a
determiner of green impact. “In terms of what is perceived as the most sustainable approach from a carbon modelling perspective, studio fi lming will always win over location shooting in terms of best environmental practice.”
The report recognised the special responsibility the media industries had in promoting sustainable behaviour: “What differentiates the European audio-visual sector from the European economy in general is the profound impact that the industry exercises on the development of societies when it comes to democracy and pluralism, culture and heritage, education and employment, and health and safety.”
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