10 TVBEurope Opinion & Analysis
www.tvbeurope.com September 2014
The state of sustainability T
Following our leading article on the subject in last month’s issue, Aaron Matthews, BAFTA’s industry sustainability manager, offers his insight into the state of sustainability in the broadcast sector
he ice caps are melting and it might cost you your job, but don’t despair for two good reasons: fi rstly, nothing gets done when people are in panic mode; and secondly, we still have a 20-year window to carry out the necessary action. Collectively, we must rise to the challenge; any individual who thinks they may somehow be immune from the issue is, at best, ill advised.
In a recent report by PricewaterhouseCoopers, we are told both of the costs of dealing with consequences of a changed UK climate and the fi nancial burden of trying to do something about it – a paradox where both inaction and delayed
action are likely to impact heavily on our economy, food supply and resource availability, leaving immediate action the only sensible option remaining. A rather heavy start, but I hope helpful, to be brutally frank.
Game change As a general consumer, our food miles are decreasing, our packaging shrinking, our recycling rates rising and our compost, well, composting; the broadcast industry is encouraging users to consume higher resolution content on demand – a power-intensive broadcast method. Add into the mix the impact of production and the
devices our audiences are using too, and it is time for a game change.
This matters to the broadcast industry because it matters to everyone, but our industry faces some rather unique challenges. Things have started to change, however, and production is spearheading the movement. BAFTA’s Albert Consortium (a group of broadcasters and content producers committed to developing and championing best practice) is defi ning exactly what sustainable production looks like and putting it into practice: low energy lighting, low carbon generators, set up-cycling and effi cient transportation. Productions that make the grade will proudly display a badge in their end credits carrying the name of the certifi cation project, albert+.
I have worked for this consortium for two of its three-year history and, under the watch of
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