6 TVBEurope Opinion & Analysis
and will include three games. The UK price has not yet been announced. The US version will als o offer access to Sony’s game-streaming service, PlayStation Now, which will be coming to Europe and the UK in 2015.
Content Everywhere round up
Melanie Dayasena-Lowe rounds up the latest Content Everywhere news, including second screen TV ‘brand effect’, the release of Sony’s PlayStation TV, and the forecasted growth in mobile media revenue to $380 billion by 2018
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new study by Nielsen has reported that exposure to TV advertisements seen on both television and the Viggle app resulted in higher brand recall. The ‘Brand Effect Study’, commissioned by Viggle, concluded that brand and message recall, likeability, and purchase intent were higher for a campaign that took place in May, as a result of a TV advertising buy being extended to Viggle’s platform. “This study demonstrates that when a brand establishes a second screen media presence via the Viggle platform in conjunction with its TV spend, it drives higher awareness, stronger message recall and greater purchase intent among its key consumers,” said Kevin Arrix, chief revenue offi cer of Viggle. “Furthermore, while we address this as ‘second screen’, it’s worth noting that mobile device usage, while the television is on, is de facto in
today’s household. In order to ensure getting the in-home consumer’s attention, brands have to distribute their messaging on both the TV and the mobile device.”
Sony releases launch dates for PlayStation TV in US and Europe Sony has confi rmed autumn launch dates for its PlayStation TV device in the US, UK and Europe. Available in Japan since last year, the console is the fi rm’s effort to take on other streaming TV devices such as Apple TV and Roku. Sony’s offering will allow gamers access to the PlayStation games library via Remote Play, and it will also offer access to third-party applications such as Netfl ix.
The consoles will go on sale in the US on 14 October and in Europe on 14 November. They will cost $99 (€74) in the US and €99 in Europe,
Mobile media revenue to reach $380 billion by 2018 Strategy Analytics’ Global Mobile Media Forecast: 2001-2018 predicts spending on consumer mobile media services consumed via the handset will rise from just above $236 billion in 2013 to approach $380 billion by 2018. Excluding tablet spend, this includes handset browsing, mobile applications, mobile games, mobile music, mobile video, mobile TV, ringtones, wallpapers and alerts.
Mobile operators will remain the principle
benefi ciaries with spending on mobile data accounting for over $254 billion, or 67.3 per cent, of total mobile media revenue by 2018. In advanced mobile media regions, such as North America and Western Europe, demand for web browsing, games, apps and social media services will continue to drive mobile data adoption, enabled by the growing installed base of media-centric smartphones. Nitesh Patel, director of the Wireless Media Strategies research programme, noted, “Across all regions, consumer appetite for browsing the internet, social media, apps, games and consuming rich media content like video and music on their mobile phones shows no sign of abating. However, we expect less mature mobile markets, where large portions of users have basic or feature phones and remain served by 2G networks, to exhibit the strongest growth in mobile media revenue.”
Mobile advertising will become an increasingly important revenue stream, more than doubling to approach $41 billion by 2018, and accounting for nearly 11 per cent of mobile media revenue.
www.tvbeurope.com September 2014
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