This page contains a Flash digital edition of a book.
September 2014 www.tvbeurope.com


TVBEurope 57 Feature Next-generation analytics


Melanie Dayasena-Lowe visited start-up platform Streamhub to discover its origins and how it aims to revolutionise video analytics for the media industry


F


ormer business development director at Joost, Aki Tsuchiya, has launched Streamhub, a realtime video analytics service for the media industry. Streamhub gives content owners a comprehensive view of how a video or live channel is performing minute-by-minute, and across each and every viewer, via a highly visual dashboard. By consolidating and displaying live feedback from multiple platforms, Streamhub enables greater data-driven decision making for content owners.


The idea for Streamhub was born from


Tsuchiya’s media industry experience: “Having come from the media industry, I was always frustrated at not having data on time, and it being very broad. [Streamhub] gives you data realtime, regardless of whether you’re in the office, using your iPad or iPhone. Instead of having to log into five different services, you just want one place that brings in all that data.”


Data hub


He describes Streamhub as “a hub of all data streams. We offer incisive information on who’s watching, when they’re watching, on which devices, how they’re watching and why they were prompted to watch.” Tsuchiya’s background and experience in TV has helped him to understand what broadcasters need. With 13 years experience as a TV strategy innovator, his career includes working for Viacom as part of the executive launch team for MTV Japan. He also spent time at Joost (created by the founders of Skype), where he developed and project managed the world’s first social media integration projects bringing Facebook and Netlog into the Joost platform in 2008, doubling audience acquisition and engagement. By the end of 2009, Joost was sold off to Adconion. This was when Tsuchiya left to create Streamhub, which began as a white label OTT provider. Its first customer was NHK Japan, which


had just launched the NHK World channel. “Still today we fuel their entire global distribution end-to-end from providing the encoding solutions, CDN distribution, CMS that managed


the live and VoD, analytics and applications,” he explains. “The reason I thought analytics would be the way forward was because analytics was under explored and non-


Aki Tsuchiya: “It’s an era of massive database warfare that is going to be coming soon and we hope to be one of the empowering services that broadcasters can use”


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92