September 2014
www.tvbeurope.com
TVBEurope 59 Feature
customised for the TV industry. Google Analytics does everything well for the web but there’s nobody that does something specific for TV on the web. We spent £2 million [self funded] on developing this.”
Streamhub’s team experience is vast and spans the broadcast and technology world with former executives from the BBC, ITV, Viacom and Eurosport to name a few. So, the team is well versed with the needs of the broadcast industry. The platform is already being used by one of the world’s largest public broadcasters to manage its online video and social data, delivering actionable insights to increase viewer acquisition and stickiness in key markets. This is done by consolidating big data relevant to all the programmes, and revealing key influencing factors, which affect viewer engagement (both positive and negative). Tsuchiya, Streamhub’s founder and managing
director, explains why video analytics is so important as more and more viewers consume TV online. “There’s a huge amount of data that suddenly becomes available about everyone.
If you’re watching something, every minute that passes on a TV, you have 50 to 60 data points. But when you’re online, you can have an infinite number of data points for every minute that passes by to try and understand why you’re watching the TV programme.
“Until now, with the traditional measurement systems it has been impossible to track all of this because the technologies weren’t there. Nor was
“It’s a playground for the next-generation TV”
there a need. Now there’s so much TV and movie consumption moving online, it’s a natural step that everyone needs to take.” Data sources include video engagement metrics from the broadcasters’ own services and YouTube, social marketing metrics from Twitter and Facebook, and web/app/traffic metrics from Google Analytics, which together provide a
comprehensive analysis of the audience journey. Integration of custom metrics can also be provided by Streamhub as an additional service. For a single TV show, Streamhub can track its correlation with Twitter or Facebook. “This is the one big USP and something super important to be future proof,” he explains. The platform can be used to track the past historical performance of a TV show, to find out the audience reach and their geographical location. Streamhub is also launching an experimental
YouTube index as part of its Streamhub Labs initiative that monitors the performance of TV programmes on the world’s biggest video destination, allowing companies to get a feel for the relative popularity of TV content between legitimate and illegal uploads. “It’s a playground for the next-generation TV,” Tsuchiya explains. “This was something born out of a conversation with a content owner who was concerned about how competitors were performing in the online video space. As we don’t have access to every broadcaster’s online video viewing data, YouTube’s sheer scale makes it imperative
- SMOOTH & PRECISE MOVEMENT - REPEATABLE MOTION - USER FRIENDLY DESIGNED FOR VIRTUAL AND AUGMENTED REALITY
Egripment can deliver a fully integrated system, which can be used in the automation environment of any studio. For a station that broadcasts 24/7, reliability as well as highly redundant system architecture with a minimum of maintenance service is required. Egripment has successfully taken on this challenge before and can deliver a complete setup.
All of the systems can be controlled from a joystick control or a touch screen as well through an automation system. All of the cameras deliver absolute tracking data for the VR Studio demands.
See us on Stand11.A21
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