n RESPONSIBLE TOURISM e e
n
travelweekly.co.uk/destinations
responsible travel edition
DESTINATIONS — RESPONSIBLE TOURISM
DESTINATIONS ALSO IN
ASIA PAGE 41
SOOTHE YOUR CONSCIENCE
N
ot all of us want to spend our hard-earned fortnight off building a school, travelling
only by public transport, or taking two-minute showers to save water. That doesn’t mean that we don’t care about
the environment, local communities, or wildlife. We’d just prefer to help in a passive, rather than an active way.
The good news is that clients don’t have to change how they holiday to make a positive difference. By making a few smart choices, they can let travel companies do the hard work and still stay sustainably.
Travelling sustainably needn’t take effort,
Joanna Booth discovers
l GIVING BACK Donating money to charity is hardly draining when it comes to energy, and after saving up for a holiday many clients may feel a pound or two extra won’t make much difference to their bank balance. It can help make a big difference to others, however, if they book with a company that supports a charity or carries out its own charitable efforts. Last year, a third of Thomson and First Choice customers – more than 1.3 million people – donated £1 per adult and 50p per child to the World Care Fund, which funds projects that help address the environmental impact of tourism and support local communities around the world. Virgin Holidays automatically includes the same level of donation in all its holidays, with the funds going to charity partner The Travel Foundation and to initiatives such as the Branson Centre of Entrepreneurship in the Caribbean, which gives support to youngsters in the region who want to start their own businesses. Both Intrepid Travel and G Adventures run
non-profit foundations – The Intrepid Foundation and Planeterra respectively – providing support for projects that improve healthcare and
14 August 2014 —
travelweekly.co.uk • 37
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