HOTEL NEWS YOU CAN USE Mallorca Rocks is to be redeveloped following its takeover by Cursac
Cursach Hotels to turn Mallorca Rocks complex into BH Mallorca
A new hotel is to open on the site of Mallorca Rocks next year. Spanish firm Cursach Hotels
Group will take over the two Mallorca Rocks Hotels at the end of the summer season after hotel operator Ibiza Rocks Group announced it was withdrawing from Magaluf. The Mallorca Rocks complex, which currently comprises two properties, Mallorca Rocks 1 and 2, will become BH Mallorca. It will undergo a €15 million refit and reopen in May next year.
Cursach will also operate
two other hotels on the site next year, Club B and Club B Hostel – formerly Fiesta Sahara and Fiesta Magamar – and they will have different price points and inclusions. Katy Sayburn, managing
director of Cursach Hotels, said: “Palladium Hotels (the owner of the Mallorca Rocks hotels) approached Cursach Hotels Group last summer to see if they would
BH Mallorca is looking to work with as many operators as possible and is already on sale through Jet2holidays. The hotel is in talks with Tui,
Monarch and Thomas Cook. Katy Sayburn, managing
director of BH owner Cursach Hotels, said agents would be key to the success of the new hotels, adding: “It’s selling very well and Jet2 is doing particularly well with group bookings so far.” “We are working with everybody
and we are casting our net wide. “Agents are key to our success
be interested in taking over the hotels. They were looking for a partner to invest in the property with the view to buying it and that’s exactly what we are doing. “We have a long-term rental with an option to buy, which is our stated intention for the four properties.”
€15m The cost of the
renovation to turn Mallorca Rocks into BH Mallorca
It is Cursach’s first foray into the hotels sector, having been a leader in leisure facilities in Majorca for many years, Sayburn said. The renovation
of the two parts of the site will see a
new over-18s water park
with “white-knuckle” slides. There will also be a new area called the Island Beach Club (shown here on the right side of the picture). Sayburn, formerly of Monarch Travel Group, said the current facilities would be refurbished. “This will be a great chill-out
area, but it will also have festival- level production so we can have grassroots DJs performing while
BH Mallorca targets more UK operators Plan of the
Island Beach Club
UK this winter, with fam trips planned too. “We want agents to see
our product and that’s very important,” she said. “We need them to see how different this is to everything else in the market.” Sayburn said she wanted
and we are so aware of that. I used to do repping in the summer and agency sales in the winter so I know how key they are to the success of a hotel.” Cursach will host a number of roadshows for agents across the
24 •
travelweekly.co.uk — 14 August 2014
the product to be easy to sell, with competitive pricing in high season. “We are offering the best in the market in low season and in high season the average pricing is still very good,” she said.
Artist’s impression of the layout of the new BH Mallorca, due to open next May
guests enjoy the sunshine,” she said. A new gig area (shown on the left side of the picture) will have a stage designed like the Pyramid Stage at Glastonbury Festival where “the biggest names in the world of electronic dance music”
will perform twice a week. Guests at BH Mallorca will
have unlimited access to all three areas included in their stay, with food and drinks included between 11am and 8pm. Sayburn added: “What we are doing is offering a day experience and a night experience, so it is almost like a resort.
“When guests book their holiday
they have everything they need in terms of entertainment included. “This is great for the agents that sell it because young people want to know exactly what they are paying up front. It makes everyone’s life easier.” Jet2holidays offers seven nights at BH Mallorca from Belfast on May 8, 2015, for £399. Club B and Club B Hostel will be
renovated next year. Customers staying in the two cheaper properties will be able to access the facilities at BH Mallorca but at an extra cost.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60