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SHOWCASE Protect expensive fleet


batteries from damage caused by opportunity charging


New-look Thorite delights in its difference


A


s the UK’s biggest and most successful independent supplier


of industrial compressed


air, pneumatics, vacuum and process solutions in the UK, Thorite is obviously unique. The company’s 164 year history reinforces this fact, but what matters most to Thorite’s nationwide customers is the outstanding engineering knowledge and expertise that supports the specialist installation and maintenance of total-factory fluid power solutions. With this in mind Thorite’s senior management decided the time was right to highlight the company’s skills, service and over £3 million of stock levels, by developing a comprehensive rebranding exercise, designed to spell out each of the differences the company has worked so hard to perfect. Working closely with Rising Stars, part of Bradford Council’s Business and Enterprise Programme and a specialist marketing agency, Thorite has now launched a bright new logo and complete corporate identity which is being applied to every part of the company’s promotional profile, including stationery,


literature,


advertising, website, service vehicles, sales centre signage and interior design – and every item within the Thorite rebranding is completed with two very significant words - “we’re different”.


Thorite Tel: 01274 663471 Web: www.thorite.co.uk


enter 800


leet Managers, OEMs, Dealers and Battery Manufacturers often hear things like “the battery is not lasting as long as it should” or “the battery charger isn’t working properly”, sometimes sites don’t rotate batteries properly, or claim more batteries are required on site than is really necessary. Fleet batteries can fail, or perform below expectation, due to inappropriate use or repeated opportunity charging.


F End users will claim they don’t do it, but it does happen. Opportunity charging creates


overly high temperatures inside the battery, causing chemical imbalance and premature ageing of an expensive item that should last for many years, often resulting in early and unnecessary replacement of batteries and battery chargers. Intelligent battery monitoring with Acuity® (and the resulting appropriate charging methods) will not only prevent battery life being cut short, it may extend it also. Acuity® is an on battery device designed to measure, record and transmit performance data throughout the life of the battery, helping Fleet Managers identify where a battery is being subjected to practice or conditions for which it was not intended.


Curtis Instruments Tel: 01604 885201 Web: www.curtisinst.co.uk


Bulmor lancer’s one stop solution


W


ith over 100 years of technical expertise in the timber industry John Brash is the UK’s leading manufacturer of graded timber roofing battens, shingles & shakes, scaffold boards and commercial anti-slip


decking. The company takes great pride in numerous tributes including British Board of Agrément, ISO 9001 and Kitemark accreditations. John Brash has also achieved WPA Benchmark approval for treated wood and is the only company to receive the Benchmark certification for fire treatments. As such at the head office in Gainsborough, Lincolnshire they are always looking to set the best standards and recently have invested in a fleet of nine sideloaders from Bulmor Lancer. The replacement programme integrated a valued single source total logistic solution especially in the form of ongoing maintenance, all repairs, safety inspections and support equipment. This solution produced major savings of resources for John Brash coupled with continual optimisation and minimal downtime of the fleet. The unique concept of the sideloader is absolutely ideal of course for the nature and shapes of the timber trade with inherent guaranteed advantages for health & safety compliance.


The Bulmor Lancer model


in question is a compact heavy duty high bed “workhorse” Qr 50. Bulmor Lancer


Tel: +43 7262 583970 Enter 4 Web: www.bulmor.com enter 802 enter 801


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