Enter 111 SHOWCASE
New Developments in Materials Handling Equipment L
Advertorial
eading UK manufacturer of materials handling equipment is preparing to launch a new lifting solution designed for UK and export markets. Advanced Handling has long had a commitment to innovate and has designed and manufactured new Freedom stacker – Freedom Plus, to join the complete range of handling solutions the company now offers. Advanced Handling is one of a few UK manufacturers of materials handling lifting equipment, with many other providers buying in overseas imports. Their UK technical engineers and manufacturing team allow for completely new design and the special development of the new Freedom Plus. In 2013 following the launch of Advanced Handling’s 250kg Goods Only Lift the MezzLite at IMHX, the development team led by Technical Director David Goss turned their focus to the progression of the original Freedom stacker. Operating within the Swedish owned Sunnex Lifting Division since December 2012, Advanced Handling had been working with the Lift&Drive range of ergonomic centric lifting trolleys from group manufacturers, PRONOMIC. The ergonomic lightweight design applied throughout the PRONOMIC trolleys has inspired many of the features which will be experienced by Freedom Plus users. Since the original Freedom was released in 2001 UK manufacturing and technical engineering has seen improvements to design capabilities, manufacturing materials and revised safety and regulatory requirements. As part of the NPD process the original Freedom stacker had its features completely exposed and the user and functional purpose reviewed. The outcome is the Freedom Plus. Discussing the Freedom Plus development Technical Director David Goss explained; “A prototype was manufactured at the end of last year and we involved the whole team here; our engineers, sales, marketing, purchasing and manufacturing teams, and asked each of them to run through a series of questions to holistically evaluate the model based on practical features, operational functions and aesthetics.” David Goss continued; “The feedback and results were all integrated into the final prototype which was tested here in the UK and shipped to group locations in Sweden and the USA to review independently and to assess the flat pack assembly for exporting.” Stackers provide support for a range of handling applications including a standard platform for moving goods and components; forks for lifting pallets; hoists, to modified roller top platforms, bespoke clamps for box rotating or drum handling and boom attachments for reel handling. Managing Director of Advanced Handling, Mike Prince explained; “The reason for the development of the Freedom Plus has been to offer the market a solution with a higher capacity than our already established PRONOMIC Lift&Drive models. These have a maximum capacity of 225kg and the Freedom Plus offers the same lightweight, ergonomic, in built quality and has the extra capacity of up to 350kg.”
The features of the Freedom Plus are explained below;
• User visibility has been improved with a reduced mast height which allows for complete direct and panoramic viewing. • The comfort of handling this unit has improved with a new handle design and softer grip. • The unit is lighter and the design and manufacture has created more rigid legs which support improved manoeuvrability. • A special low friction ram has been installed to support smoother lifting and lowering. • The noise of the unit has been reduced with an insulated motor. • Pendant control allows for greater flexibility to plug-in and control away from the unit. • The motor has been insulated to also reduce the noise when lifting and lowering. • Aesthetically designed in a modern grey finish.
Visit us at Safety & Health Expo Stand Q1812 Advanced Handling Ltd
Tel: 01778 345365 Web:
www.advancedhandling.co.uk / MATERIALSHANDLINGLOGISTICS enter 830 MATERIALS HANDLING & LOGISTICS | MAY/JUNE 2014 S17
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