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Dr Shay David, co-founder at online video platform Kaltura, looks at the issues of puting video at the heart of the campus

repository at the top of the list. While video is permeating almost every aspect of campus life – from teaching and learning to marketing, development, communications and admissions – the approach has generally been haphazard, resulting in silos of content that lack a coherent framework. For many, a potential rich-media management crisis


is looming on campus, and is exacerbated by today’s edtech trends, which all rely heavily on video to thrive – flipped classrooms, personalised learning, blended learning, social learning and, of course, MOOCs. Add the complexity of allowing (and supporting)

students and faculty to bring your own device (BYOD), and you have a recipe for an IT nightmare. Here’s a checklist for CIOs that want to be ahead of the curve in 2014 with regard to video on campus.


✓ Review current costs: a centralised media management platform can often save you money

Video silos on campus are eating up network resources, storage and computing power. Look into how much your campus is spending on storing and transcoding rich media, as well as the IT management costs associated with processing and managing video content. This total expenditure probably costs more than a new, centralised solution – and for an inferior user experience.

✓ Integrate with your existing infrastructure Many departments have already invested time,

money and resources in the development or the procurement of technologies to manage users’ content and curriculum (e.g. LMS, lecture capture, live events streaming etc). Ensure that a centralised media solution can recognise and integrate with existing systems, policies, procedures and resources already in place and can adapt to existing workflows.

✓ Plan for measurement and analytics Back-end analytics and audience measurement

s they prioritise their ‘to-do list’ for 2014, CIOs are puting the planning and deployment of a central media strategy and rich media

tools can help to identify how effective your content is at reaching and engaging users. Individual analytics which can go down to the individual student level can help in the context of teaching and learning – to establish correlation between media usage and learning results. Integration into third- party systems like Google Analytics can help too.

✓ Make sure to support ‘any device, anywhere, anytime’

The need to deliver a high-quality video experience across PCs, tablets, smartphones and other devices makes opting for homegrown applications or a consumer-based video hosting strategy untenable. Look for a platform provider that gives you the flexibility to host the applications on premise or on the cloud and whose transcoding solutions deliver the most effective video formats and provide the best user experience across all devices/platforms.

✓ Launch a Campus Tube initiative Encourage use, re-use and customisation of

video resources by deploying a ‘Campus YouTube’ that features intuitive authoring, upload, moderation, publishing, search, browsing and sharing of videos across devices.

✓ Determine the role that your library will play Thoughtful media management calls for a role

for the library, making it important that both the academic and administrative organisations work together to guarantee both access and preservation of digital content. Library staff have expertise in cataloguing and curating of content – essential for the management of these campus-wide rich media assets.

✓ Put in place the right levels of security and governance

Protecting third-party licensed content, or content that students/lecturers create and share, while still making it easy enough for authorised users to use the platform is a balancing act. Check that your security, access control and entitlement system covers varying levels of access, digital rights management, different methods of user authentication, and appropriate moderation of uploaded content and publishing.

Search, search, search – if users can’t find it, it doesn’t exist

Disorganised content is a turn-off for viewers and administrators. Video content should be fully navigable, searchable and viewable from all campus applications and sites, such as learning management systems and other applications.

For today’s YouTube generation, video is not gravy – it’s the main dish. Video is destined to permeate on to campuses in greater and greater volumes and needs to be managed effectively in order to avoid a media meltdown. Puting video at the heart of the campus in 2014 will pay dividends for years to come. They say a picture is worth a thousand words. Video is that, at 30 frames per second. ET

W: | T: @Educ_Technology

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