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or many, the usual perception of a signage system is that of a passive information system

with ‘dumb’ screens repeating a single message across a variety of locations. As the renowned musician Bob Dylan once sang – “the times they are a-changin’”. Digital signage displays are

more in demand than ever before, and with the new opportunities offered by aligning them with advances in digital media creation and IPTV systems the days of simply displaying a boring, looping PowerPoint presentation are rapidly disappearing. Educational institutions are

quickly learning that more thought is required to make sure displays are more noticeable, engaging and where possible interactive. This is rapidly being adopted within the public sector, together with corporate and retail environments, however, one of the potentially largest gains is in education. Digital media is changing

the way students learn, play and socialise, having a large influence on their lifestyles. The primary objective of any campus installation is to make education more powerful for all students by creating wider opportunities to engage in learning that is relevant to their lives and preparing them for success in school, in the workplace and ultimately their community. Allowing students to have freely

Richard Topping, digital media specialist at Saville Audio Visual, takes a look at modern trends in the importance of digital signage within education


available access to widespread digital content within the teaching environment can be an effective way to improve educational provision and maximise learning resources. A correctly implemented digital

media and signage deployment will help students identify, access, analyse and evaluate media, including international and local news sources displayed on screens via IPTV or media players with scheduled content. These systems can broaden students’ exposure to opinions from digital media created by other individuals, such as blog posts, podcasts and videos as well as dialogue via comment boards. The latest Intelligent displays

are proving to be a huge trend at present. These interactive

ABOVE: Richard Topping

systems ensure that the content being shown is relevant to the viewer and all in real time. This can be achieved by an interactive touchscreen that allows the user to browse and search for the information they require, or can simply trigger a content change from a student walking past a motion sensor. It is also now possible to link the content being shown to measurement cameras which can change the messaging based on the viewer’s age or gender. Advanced scheduling and display matrixing, together with content management systems, are opening up huge new areas for delivering specific content to targeted displays. This can aid smooth movement of students around a campus right down to delivering live or on-demand content directly to classrooms or lecture theatres at specific times for inclusion into lessons and lectures. The synergy between digital classroom audio visual and digital media systems is plain for all to see. As the lines between IPTV and traditional digital signage become increasingly blurred the potential and opportunities within education continue to grow. The digital signage system

is no longer a separate technology but is now an integrated part of the technology required in the modern digital learning environment. Where will it all end? Well to

quote another Dylan song, the answer is perhaps not blowin’ in the wind but is playing on a screen near you right now! ET

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