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HIGHER EDUCATION | FOCUS: DIGITAL SIGNAGE CONTINUED | 31


“To me, what makes digital signage


THE UNIVERSITY OF SHEFFIELD


so useful is that you can have multiple types of information, and you can have this changing all the time,” said Brandon Nourse of Image Supply Systems, an Irish company which specialises in professional audio visual, photographic and digital imaging services, including digital signage. He added: “If students and staff see


signage that doesn’t change regularly, where they can look at it and think, ‘Well, that’s the same information that was up yesterday’, it’s very easy to get out of the habit of reading it. Digital signage is able to remain fresh. You really notice that in the universities that we have worked with: students will have a glance at the digital signage screens every morning when they arrive because they become atuned to the idea that this is the best way of geting up-to-date information relevant to them.” Garnet Stewart, of audio visual


company Squareone, agreed: “The main appeal of digital signage is just how dynamic it is,” Stewart noted. “People are not going to be stood in front of a noticeboard for 10 minutes. Digital signage allows you to provide relevant information that can be conveyed to a person walking past. It is extremely effective.” Forget scruffy sheets of paper and


messages that are as often outdated practically the moment they are printed, digital signage can combine traditional text with high-resolution images, PowerPoint presentations, RSS feeds and video. And in the process it’s changing the world of signage as we know it.


Brandon Nourse


Spreading the word One of the areas in which digital signage stands head and shoulders over its physical predecessor is in the speed at which information can be rolled out. Many branding experts recommend that universities and HE institutions change their branding every few years to ensure that they stay relevant, while information concerning day-to-day activities needs to be


changed far more often than that. Making this possible is the fact that digital signage can be easily disseminated and updated from one central location with the touch of a


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