PANSTADIA & ARENA MANAGEMENT WINTER 2013/14


RETURN ON INVESTMENT


Having purchased a Turf Protection system from Terraplas, NSC Olimpiskiy is ensuring signifi cant return on their investment by hosting a wide range of sporting and non-sporting events in quick succession.


Successful modern stadiums operate like any other business, with the objective to achieve and maintain a healthy bottom line. In many cases, this is realised through additional revenue streams, such as the hosting of non- sporting events, like concerts and other large-scale gatherings at stadia.


The ability to successfully host sporting and non-sporting events ‘back to back’ is of paramount importance to venues in terms of generating this much -needed additional revenue. However, there is little point in producing this revenue only to have it absorbed by the costs of having to replace the stadium’s turf after each event. This is where a turf protection system comes into play and by choosing the right solution, stadiums can actually be assured of a signifi cant return on investment.


Venues looking to purchase a turf protection system may be attracted by a low initial purchase price but ongoing costs, such as fi tting, removal and turf replacement, must also be factored into the equation, which is why selecting the highest quality turf protection system from the outset is vital.


Revenue-generation opportunities


Due to the long life expectancy of Terraplas’ turf protection systems, if a facility is contemplating hosting more than two to three non-sporting events per annum, then purchasing their own system makes more economic sense than renting one. It also allows for revenue generating events to be accepted at short notice and the fl exibility to go from partial cover to full cover, depending on the specifi c requirements.


NSC Olimpiyskiy – Kiev’s Olympic stadium – is a perfect example of a venue that has benefi tted from having a bespoke Terraplas solution to meet their exacting needs through a successful combination of their terratile and terratrak plus turf protection products.


During the last days of June, the Ukrainian venue played host to not one but two large-scale events over a 24-hour period; and this marked the second time the venue had hosted a high-profi le concert and an international football match in quick succession this year alone.


terratile (underside) showing unique


rib design, patented feet and overlap.


An army of Ukrainian fans had waited three and a half years to gather at the venue to wonder at the outstanding performance of the legendary band, Depeche Mode. The hordes of fans arrived early on 29 June 2013 to secure the best positions and 12,000 of them danced relentlessly on the protected fi eld throughout the two and a half hour concert.


True turf protection


The added advantage of choosing a Terraplas pitch protection system was highlighted as the stadium’s crew removed the concert setup that same evening and, at 21:00 hours the next day, FC Dynamo Kyiv kicked off against FC Zenith St. Petersburg in a second round match of the United Tournament in front of 28,300 fans. Dynamo were the eventual 2:1 winners, just as NSC Olimpiyskiy was the ultimate 2 out of 2 winner, having successfully hosted two major events in two days.


terratile (topside)


showing locking


cam, breathing holes and non-slip surface.


88


Speaking after these back-to-back events, Victor Yaromenko, Head of the Agronomist Department at NSC Olimpiyskiy confi rms: “I am very happy with the results of the usage of Terraplas’ [turf] protection cover. For the two years since reconstruction of the stadium, we have held fi ve events with the whole fi eld covered and several more with partial fi eld cover. Because of its unique design, the protection system not only protects the turf from mechanical damage, but also allows the grass to ‘breathe’, letting water and sunlight into it.”


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