www.psam.uk.com
Singapore’s Sports Hub will encourage sports among the country’s population.
Another OCBC branded facility.
showcase VENUE
Commercial works both ways
“As with other successful companies, our CSR programme is one of giving back to society,” explains OCBC Bank Chairman, Dr Cheong Choong Kong. “Our involvement with the Singapore Sports Hub is part of this programme, but it would be disingenuous of me to claim that CSR is the sole motivator. We cannot deny the immense commercial value of the naming rights and the prominent presence of OCBC in the iconic Sports Hub. When events of international standing are held at and televised from the Sports Hub, as they inevitably will be, the name of OCBC will be visible. This should keep our shareholders happy.”
OCBC Bank and its private banking subsidiary, Bank of Singapore, will have naming rights to the OCBC Arena, OCBC Aquatic Centre, OCBC Lounge (National Stadium Club Lounge at the North Wing), Bank of Singapore Lounge (National Stadium Club Lounge at the South Wing) and OCBC Premier
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Suite (VIP Lounge at Singapore Indoor Stadium).
Bank of Singapore is part of the OCBC Bank’s 15-year agreement and an in- principle agreement for a significant
partnership has also been reached with OCBC Bank’s insurance subsidiary, Great Eastern Holdings.
“Our sponsorship money will be primarily channelled to fund activities
(L-R) Adrian Staiti, SVP, Global Partnerships, WSG; Andrew Georgiou, CEO, WSG; Samuel Tsien, Group CEO, OCBC Bank; Dr Cheong Choong Kong, Group Chairman, OCBC Bank; Philippe Collin Delavaud, CEO, SportsHub Pte Ltd; Mark Collins, Managing Director, Sports Hub; Toh Boon Yi, Chief, Strategic Development & Marketing Group, Singapore Sports Council.
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