PANSTADIA & ARENA MANAGEMENT WINTER 2013/14
that the community can participate in, activities that are typically not commercially viable for operators to organise,” adds Choong Kong. “This our partner has readily agreed to. Our money will help our partner put together a variety of grassroots activities and events that could range from learn-to-play programmes and clinics for communities to try out new sports, to a simple game of football or basketball for neighbourhood children.”
Strengthening community
“I am pleased that the OCBC Group has the opportunity to support one of the most iconic projects in Singapore, the Singapore Sports Hub, with OCBC Bank being recognised as the Premier Founding Partner,” says OCBC Bank
Group CEO, Samuel Tsien. “It is not the brick and mortar of what will be the OCBC Arena or the OCBC Aquatic Centre or any of our other named facilities that excites me. Instead, I am most excited about what the funding from the OCBC Group can do for the Singapore community: Helping the Singapore Sports Hub put together a broad spectrum of grassroots activities as well as international events that could appeal to our citizens and international visitors alike.
“I am excited that OCBC can play a small part in reinforcing social cohesion: Strengthening the Singapore community that we want to give back to. On the personal front, I am looking forward to being part of the Kallang Wave, which is a unique experience at sports events and concerts in Singapore. And I would
The national stadium’s scale is demonstrated by this comparison with Sydney Opera House.
like to see the Kallang Wave come to life not just at the new National Stadium, but also at the OCBC Arena and the OCBC Aquatic Centre.”
OCBC Group companies are already involved in community sport activities. “We launched our unique Live Great Programme in May 2012 to help our customers live healthier, better and longer,” explains Great Eastern Holdings’ Group Chief Executive Offi cer, Chris Wei. “Our Programme centres on actively helping our customers live a healthy lifestyle. Its wide-ranging activities and benefi ts, tips and information have gained tremendous traction. The world- class Singapore Sports Hub will add an exhilarating new dimension to our Live Great offerings and is an excellent platform for us to further promote the important message of active, healthy living to all Singaporeans from every walk of life. I am excited by the great synergy between OCBC Group and the Sports Hub and I am confi dent that the community will benefi t immensely from this strategic partnership.”
This is the fi rst Founding Partnership to be offi cially announced by the Singapore Sports Hub, which was facilitated by World Sport Group – Singapore Sports Hub’s exclusive Commercial Rights partner.
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The OCBC branded lounge. SHOWCASE VENUE
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