www.psam.uk.com Ticketing is changing rapidly to meet customers’ buying habits. technologies
FEATURE emerging
IPTV technology can tie up retail and sponsorship.
providing multiple systems to kit out 1.3 million m2
Optimising technology at the Ashgabat Olympics
Complex in Turkmenistan. It works with other technology providers to put broadcast content on to IP networks. For example, it was responsible for the second screen solutions at Sporting Park in Kansas.
“EVS is famous for its slomo playback,” explains Nicholas. “And wouldn’t it be great if fans in the stadium could view an incident in slomo on their smartphones?” EVS’ technology is how the world’s broadcasters will instantly access the official FIFA footage of the World Cup in 2014 for use in their own programmes. In the same way, fans can be given access to live and archived footage. “Our role is to help clubs and venues understand the potential of this technology,” explains Nicholas. “It’s a new business model. All the stadiums getting ready for EURO2016 in France will have wi-fi and they need to investigate the commercial opportunities.”
Another way of providing in-stadium broadcasts is to outsource the entire production to a remote facility as offered by ADI’s LiveVenue service in the UK. Middlesbrough FC and commercial partner Ramsdens recently commissioned ADI to create a complete screen solution. Middlesbrough FC’s Chief Operating Officer, Mark Ellis says: "In addition to the state-of-the-art screen, ADI offer us high production values, with graphics and footage that wouldn’t look out of place on a Sky Sports broadcast. These elements have combined to deliver an exciting engagement and promotional platform for the club and our sponsors.”
Enabling in-stadium content delivery may be a top trend but there are one or two established technologies that are advancing rapidly and offering new opportunities for cost savings and revenue optimisation. The floodlighting systems that illuminate the sporting action in the bowl are about to be overhauled as the leading floodlighting suppliers launch LED solutions for 2014.
Ticketing technology underlies the most important function in a venue: filling seats. For ticketing, read marketing, social media marketing and variable pricing. Is your box office performing? The latest ticketing technology engages customers through content, newsletters and special deals. It offers joint booking across Facebook, joint marketing across venues and clubs. If you aren’t doing these things, and integrating merchandise and non-matchday sales, then an upgrade may be in order.
Is your ticketing, access control and retail integrated? The latest point of sale (POS) systems integrate cashless options for fans and the stats show that cashless increases revenue. Specially designed POS terminals to handle half-time throughput, queue- busting handheld units and integration with payments and stock control are vital.
Automation may sound as though it’s only for factories but building control and automation of maintenance tasks are just two areas where facility managers can generate cash savings by improving their buildings’ technology. The investment is in software, mobile devices (perhaps personal smartphones can be utilised) and in training. On event day, the same devices can be used for incident tracking and reporting in venues’ continuous striving for optimum public safety.
LED sport lighting
For nearly 40 years, Musco has specialised in providing lighting solutions for sports and large areas around the world – utilising the best technology to meet the differing needs of players, spectators and television broadcasts while providing a cost-effective, environmentally-friendly solution for the owner.
Musco’s team matched their proven system design and application expertise with the evolving LED light source to provide custom lighting solutions for several major arenas.
The characteristics of LED make it a cost-effective light source for indoor arenas with long hours of operation and multi-use applications. Musco’s solutions incorporate advanced structural and electrical design for reliability to allow the system to reach its full life potential with minimal glare, maximum vertical light levels, and the lowest kilowatt consumption. Additionally, the long life of the LED light source and the support of the Musco team virtually eliminates maintenance.
For more information about how this lighting solution is emerging to be the best value for arena owners’ budgets and the environment, see article on pages 32-34 of our North America supplement.
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