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“World Travel Market 2013 was a great success, not only did we have more than 50,000 delegates come to the show but we had a record number of attendees at the conference and events sessions too. I am particularly pleased with the massive increase in participation in the sessions for The Travel Tech Show at WTM. It proves the success of this dedicated ‘show within a show’ concept that we created this year.”
We are all absolutely delighted with WTM 2013 which hosted more than 100 conferences and events with a total attendance of over 16,000, a 9.5% increase from last year. The events programme included sessions on aviation, cruise, hotels, sports tourism and responsible tourism, and the inaugural Travel Tech Show at WTM made up around half of the total sessions. Seminars covered social media, mobile, blogging and technology, and accounted for a massive 88% increase on WTM 2012. Headline speakers included former M&S CEO and Chairman Sir Stuart Rose, along with representatives from Google, Facebook, TripAdvisor, plus many more. One particularly prestigious event was the Captains of Industry lunch where BBC journalist Stephen Sackur spoke to Sir Stuart Rose. Having worked in a ferociously competitive industry Sir Stuart suggested the keys to staying on top in the ‘shark pool’ are “be sure you really understand what you want, if you don’t like the industry you’re in, get out, and do every job well”. When asked how
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do leaders in the travel & tourism industry stay ahead of the game, he championed the importance of making sure “your business is adaptable and flexible to keep ahead of the fast pace of change”. Sir Stuart indicated that across industries are five key themes: quality, value, service, innovation and trust – and all have a meaning in the travel industry too. He advised that “change can be our biggest enemy but you need to have your finger on the pulse at every chance. Use your instincts and if you believe in something it’s more than likely to happen. You need all the tools at your disposal – big data is fantastic, and what that data can tell you is amazing.”
“I see fantastic choice in travel – your point of difference is that you have to offer something unique, have control over your brand, plus have a really fantastic service ethic, there’s nothing people like more than good service. The customer is not only king but master of the universe!” Comprehensive coverage of this year’s whole WTM 2013 can be seen through WTM TV which is the ONLY place to view all of the video footage produced and
features official interviews, seminar and conference recordings, show highlights plus much more. Daily highlights are featured plus the full social media, technology, aviation, blogging, sports, responsible tourism, A Taste of ILTM at WTM and Global Village programmes plus interviews from the press centre and WTM digital hub. Make sure you also visit Decision Makers TV which gives invaluable insight into the thinking of the world’s most senior and influential travel industry figures. Many of the new broadcasts focus on the revolutionary travel technologies that are transforming the way business is done.
And finally, I’d like to extend my congratulations to everyone on a great WTM 2013...
Watch the latest interviews here
For more of Sir Stuart’s fascinating insights turn to page 13.
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