BACK TO CONTENTS WTM TALK BUSINESS Kit Malthouse
WTM had a high profile line-up of senior business leaders and politicians for its final day.
The WTM Knowledge Theatre hosted many interesting sessions starting with London Deputy Mayor for Business and Enterprise, Kit Malthouse in the first of the WTM Talk Business seminars.
Matlthouse was elected to the London Assembly in May 2008, when he was also appointed as Deputy Mayor for Policing. Re-elected in May 2012, Boris Johnson appointed him as Deputy Mayor for Business and Enterprise.
AT WTM 2013 he outlined his vision for London as a tourism destination, the impact the Olympics has had on the city’s tourism and how it will continue to use the spotlight and the infrastructure improvements of the world’s largest sporting event to cement London as a must-visit tourism city.
Watch the full debate
Barbara Cassani
Second guest of the day was no-frills pioneer Barbara Cassani who gave a fascinating insight in to the aviation sector in her WTM Talk Business seminar.
Cassani founded and ran Go Fly for British Airways, leading the airline to profitability in less than three years before it was sold in 2001 to easyJet. Barbara also played a key role in the London 2012 Olympic bid and delivery, serving as chair under Lord Sebastian Coe.
Cassani was interviewed by WTM aviation expert John Strickland of JLS Consulting who asked about the decision-making of BA in setting up its low-cost airline. Cassani highlighted the fact that many other legacy airlines were setting up similar outfits at the time, and BA was looking to change its fleet to smaller aircraft to improve yield and administer short haul travel.
According to Cassani this proposal could work as long as the formula was clear and simple: “Airline strategy is important but implementation is everything,” she concluded.
Talk Business - Barbara Cassani
“A more cohesive strategy would ensure visitors are encouraged not just to visit London, which currently attracts 80% of all overseas tourists, but to extend their trips and visit other destinations such as Wales and Scotland. This will not only benefit the entire country financially but would also ensure tourists get a complete experience of Britain, as opposed to simply its capital,” concluded Malthouse.
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