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THE WORLD TRAVEL MARKET 2013 INDUSTRY REPORT


Travel and Tourism industry: 27% very optimistic 62% fairly optimistic 10% not very optimistic 1% not at all optimistic


Your company: 39% very optimistic 52% fairly optimistic 8% not very optimistic 1% not at all optimistic


Very optimistic Fairly optimistic


Not very optimistic Not at all optimistic


Travel & Tourism industry Key findings


Optimism • The global economy is slowly starting to recover, with the US and UK seeing their lowest unemployment figures since 2009.


Very optimistic Fairly optimistic


Not very optimistic Not at all optimistic


• This recovery is having a positive impact on the travel industry, with a record 1,035 billion trips taken in 2012.


• 50% of those polled identify political instability as having the greatest negative impact on the tourism industry while 1/4 believe that taxes pose the greatest concern.


Olympics • Nearly 2/3 of senior industry executives report an increase in demand


for London from holidaymakers.


• 54% report feeling the increase UK-wide. As a result, half of all travel companies have increased their capacity – 52% for London and 48% for the UK.


• Data from the National Office of Statistics shows that the first eight months of 2013 have seen more visits to the UK than the same period in any other year.


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39% 52% 8% 1%


• UNWTO predicts that the industry will fare even better in 2013, with a projected 4% increase in trips in 2012.


27% 62% 10% 1%


Very optimistic Fairly optimistic


Not very optimistic Not at all optimistic


How optimistic are you for your company and the travel & tourism industry for 2014?


Very optimistic Fairly optimistic


Not very optimistic Not at all optimistic


Your company


Aviation • A new trend for no-frills carriers offering a business-class service has taken off in the Middle Eastern aviation industry and looks set to expand.


• 87% of senior industry officials believe that the trend could be successful in other regions – Europe and Asia are felt to be the areas best suited to the new and emerging business model.


• 56% of those polled fear that London’s position as a major global aviation hub will be under threat if airport capacity is not increased. 47% think it is under threat regardless if capacity is increased or not.


• 2/3 of the industry’s senior executives fear that the increase in Air Passenger Duty tax will result in reduced inbound tourism for the UK.


Emerging Markets • Senior industry executives believe that China is the most important


of the BRICS countries in terms of the impact of inbound tourism on their businesses.


• The reasons cited for this are the size of the potential market and overall potential spend.


• The SLIMMA countries are emerging travel and tourism powerhouses. • Nine of the top 30 destinations identified as having the greatest travel and tourism potential are in Asia.


39% 52% 8% 1%


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02_4483_WTM_IndustryReport_Cover_A4P_F.indd 2 18/09/2013 17:16


Travel Resources • Peer review sites remain the key resource for UK holidaymakers when


planning holidays.


• Fears that the traditional hard copy guidebook is becoming redundant were contradicted by the report, which found that 59% of holidaymakers use guide books compared to 25% who print from the web and 20% who use an app.


• 43% of holidaymakers report that they use social media on holiday and 48% state that they will be more inclined to use social media following a decrease in roaming charges by the EU.


UK Trends • ‘Staycations’ are going strong, with the majority of UK holidaymakers


citing the UK as their destination of choice for 2014.


• UK holidaymakers revealed that the celebrity family they would most like to sit next to on a plane is Duke and Duchess of Cambridge and baby George.


Watch the video here


27% 62% 10% 1%


BBC News journalist Stephen Sackur launched this year’s WTM, delivering the World Travel Market 2013 Industry Report


World Travel Market 2013 Industry Report


Discover key findings from the World Travel Market Exhibition Floor


Findings from


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