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newproducts The art ofmarketing


Keeping your current clientele happy and booking repeat appointments is the key to a successful beauty business and with this in mind Phorest Salon Software can help you master Retention Marketing – the art of getting existing clients back to the salon more often, thus increasing their spend.


In order to achieve this, the company provides a range of tools to help including a salon-branded TreatCard (loyalty), iPhone app and online bookings; SMS, email, Facebook and Twitter marketing tools plus a client card iPad app and host of management reports. Furthermore, Phorest provides training to equip you with all the necessary knowledge required and also offer professionals the chance to learn more through their general salon marketing courses including Social Media and SMS / email marketing.


• Phorest Salon Software: 0207 100 9290


Winter glows Chic coordination


The B231 tunic fromButtercups features a demure square neck with colour trimdetailing.With the following colour combination options, you canmake sure you coordinate in fashion with your salon surroundings – Black / Red (pictured), Black / Cerise, Black / Purple and Black / Turquoise.


• Buttercups Uniforms: 0844 910 0865


Help complexions to glow with good health thisWinter withMy Beauty Box, a limited edition set of specially selected vitamins.


The new offering from the iiaa’sAdvanced Nutrition Programme not only provides professional beauty outlets with a chicly packaged set to introduce clients to an ideal combination of skin-supporting nutrients, it also makes an ideal healthy gift.My Beauty Box contains three of the line’s most popular skin range supplements, plus two free-of- charge trial sizes for added value. SkinVitality 1 is a high quality multi-vitamin which provides the foundations for a good skin care regime while SkinVitA and SkinVit C supply skin’s best friends for collagen formation. Trial size mini pouches of Skin Omegas and Skin Collagen Support help withWinter hydration and give skin an extra treat.


•Advanced Nutrition Programme / iiaa: 020 8450 2020


Something in the air


Bio-Therapeutic has announced the launch of the next generation in oxygen technology – the bt-accent™AIR.This new device features a forward thinking designed chassis, filtration, and pump system. It also will allow therapists to put forth the highest level of oxygen purity and willmaintain a quiet demeanour.


“Our objective was simple,” explains Bio-Therapeutic’s President David Suzuki. “[To] provide a new generation that is effective, compact, intelligent, and beautiful.”


•Advanced Esthetics Solutions: 029 2023 1228


GUILD NEWS 91


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