marie-louise costerwrites
Become a Facial Enhancement Beauty Acupuncture Therapist
Join us in 2014 for one of our intensive two-day workshops, led by leading facial acupuncturist Paul Adkins, as our training school opens its doors to level 3 beauty therapists for the first time next year.
We will cover: • Full treatment demonstrations
• History of cosmetic acupuncture
• Facial anatomy and muscular structure
• Contraindications to treatment
• Acupuncture points used and their location
• Equipment and needles • Treatment techniques • Marketing the treatment
For further details and to book your place, please visit ourwebsite.
T: 01872 274774
www.FacialEnhance.co.uk
Cost effective – Extra people walking through the door is great but if you aren’t earning anything out of themyou are just being a busy fool.You have to cover your costs and turn a profit, however small.
Have amixture of retail and treatment promotions – Perhaps even combine the two fromtime to time. I recently ran a retail-only promotion where clients got to trade in a non-organic product for an organic one and receive £5 off. This was very successful as not only did it encourage clients to try new products, it also got themto think about what is in their product and the effect it could be having on their health.
Most importantly increase business and turnover – Ultimately you are in business tomakemoney, your overheadsmust be covered by the promotion and you must turn a profit.
Themost effective promotions are well planned and well advertised. Ideally you want to plan your promotions sixmonths in advance; theymay change slightly as youmay introduce a new service you weren’t planning on offering but at least you will have a guide of what is going on.
Supplies
To advertise doesn’t have to be expensive. Posters around the salon, an e-newsletter, socialmedia such as Facebook and Twitter, your shop window, your website, other free websites and leaflets in local shops are very cheap and easy ways of spreading the word, not tomention the staff talking to clients about it. Local magazines such as the Parishmagazine are also cost effective ways of getting the promotion out there to a wider audience.
Your promotion should be advertised at the beginning of themonth and have strict start and end dates so as people know that the offer is only available for a limited time. I usually announcemy offer tomy clients around a week before the promotion starts so as they have first chance to book and then it gets rolled out. I saw a very interesting Facebook post recently – a competitor ofmine had posted her January offer in themiddle of November and stated that anyone having the service in November or December would pay the normal price! This seemed not only cheeky tome but detrimental because as a client booked in for December I would try and wait until January to get the offer!
Enjoy planning your promotions and be inventive, they can be a lot of fun and rewarding for your business.
Marie-Louise Coster is the owner of All About Mi
www.butterfl
y-supplies.co.uk 0844 335 8213
42 GUILD NEWS
Beauty Boutique and Training School and has over 15 years’ experience in the beauty industry. For more information, telephone 07881 533 530 quoting Guild News or visit
www.allaboutmi.co.uk.
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