beauty supplements
the beauty of supplements
Karen Deehan quizzes David Alpert, founder of the iiaa, on how to turbo-boost the results of your clients’ skin care regimen
Until recently, beauty therapists have been trained to focus on applying products topically.However, the industry is becoming increasingly aware of the importance of so-called ‘beauty supplements.’
This is no passing
fad.There is a growing body of evidence to show that feeding skin fromwithin can dramatically improve its appearance, and the increasing number of skin care supplements on themarket is testament to
this.According tomarket research experts atMintel, the vitamins and dietary supplementsmarketwasworth £738min theUKlast year and is expected to rise to £788mby 2017. They also found that almost a third of the population – mostly women – had used beauty supplements orwould consider taking them.
DavidAlpert is the founder of the International Institute forAnti-Ageing (iiaa), whichmanufactures and distributes Advanced Nutrition Programme™skin care supplements. He explains how stocking high-quality vitamins can provide a lucrative revenue streamwhile significantly improving the results you achieve for clients.
Karen: “Why are high quality supplements important for salons?”
David: “If you’re aiming to create loyal clients you need to offer exceptional skin care solutions that keep themcoming back
formore.Therapists need to think about efficacy and they shouldn’t ignore the mounting body of evidence which shows that feeding skin fromthe inside, as well as treating skin topically, will achieve far superior results. Salons who adopt this dual approach set themselves apart fromtheir competitors and gain a reputation for delivering excellent skin care; skin that’s been nourished fromthe inside looks healthy on the outside.”
DavidAlpert: Founder of the International Institute forAnti-Ageing (iiaa)
K: “How can beauty therapistsmake supplements a profitable part of their business?”
D: “One should really turn that question on its head and ask ‘how can you notmake supplements a profitable part of your business?’ If you’re serious about getting real results, it’s vital to incorporate them.
“It starts with a thorough consultation; therapistsmust gain a good understanding of what the client wants to
achieve.They can then create a bespoke skin care regime which includes supplements targeted to the client’s particular skin concern. It’s not a sales process asmuch as an education process. If the client has dry skin for example, the therapistmay include an omega oil supplement as part of their skin care plan.
“Therapists tend to be quite caring by nature, so once they see supplements as something that can genuinely help their clients it becomesmuch
easier.They need to explain the importance of feeding skin internally as well as treating it topically. It’s not about selling, it’s about recommending a solution.”
K: “In your opinion, why is the supplementmarket growing so quickly?”
D: “It started froma low base, but the beauty industry is quickly becoming aware of how important supplementation
is.The Far East spotted the importance of ‘beauty fromwithin’ long before the UK and the USA and themarket there is thriving. Now that there’s a growing body of evidence to back up the efficacy of feeding skin from within, themarket is really picking up over here and salons should be tapping into it.”
GUILD NEWS 45
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