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beauty supplements
K: “How can therapists persuade clients to switch from their high street brand to professional-only ones?”
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D: “All supplements are not the same.Working in this industry has been a real eye opener in terms of seeing howthe quality of the rawingredients vary between suppliers andmanufacturers don’t allwork to the same
standard.Therapists need to explain to clients that supplements vary enormously in terms of their purity and effectiveness. I can only speak formy own brand, theAdvancedNutrition Programme, but the rigorous testingwe do is expensive. I think that lower priced brands on the high streetwould struggle to carry out that level of analysiswithout passing on the cost to the consumer. It’s hard for a cheap product to be a high quality one, you getwhat you pay for.”
K: “What would you say to people who claimthey get all the nutrients they need fromtheir diet?”
D: “Even if a client claims that they eat a very healthy, balanced diet I’d question whether they’re getting enough nutrients to really benefit their skin. Intensive farmingmethodsmean that soil is no longer as nutrient-rich as it used to be, in fact DEFRApublished a report outlining the nutritional profile of food and you can see a clear decline over the past fewdecades.
“In addition to this, the distances food is flown, the amount of time it spends sitting around in ports andwarehouses depletes nutrient levels even further. Inmy opinion, even if someone eats lots of fresh fruit and veg, they are unlikely to be consuming enough vitamins to reallymake a difference to their skin. I firmly believe that high quality supplements are needed tomake up for this
shortfall.The skin is one of the last organs in the body to receive nutrients, so it’s important to ensure that it gets enough of them.”
K: “How can nutraceuticals benefit the skin?What results have you seen?”
D: “I already knew that what you consume affects how you look, but I’ve been blown away by some of the results we’ve seen fromour own supplements.We have a teamof skin analysts who visit salons and scan people’s skin usingVisia imaging technology. The before / after pictures show that incredible results can be achieved fromtaking vitamins, it’s verymotivating for salons and their clients to see visual proof that supplements work.
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www.BeautyServe.com 46 GUILD NEWS
Karen Deehan works for the International Institute for Anti-Ageing (iiaa). For more
information telephone 0208 450 2020 quoting Guild News or visit
www.iiaa.eu
“If you’re serious about delivering excellent skin care, the dual approach of combining high quality supplements with topical skin care is absolutely key. It puts therapists into a new space, where the results they achieve surpass anything seen before in-salon.”
GuildNews The highest circulating trade title aimed at Beauty, Nails,Tanning & Spa October 2013
GuildNews The highest circulating trade title aimed at Beauty, Nails,Tanning&Spa December 2013
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GuildNews The highest circulating trade title aimed at Beauty, Nails,Tanning & Spa November 2013
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