brand awareness
“Cuccio offers a high standard of professional products that will help you build client loyalty, increase revenues and set
you apart fromthe competition.” - Jane Dickinson, Cuccio Europe
The current offerings feature everything nail professionals could desire, from Cuccio Pro, a full range of systemproducts such as acrylics, hard gels, tips and accessories through to Cuccio Naturalé, the brand’s flagship range of luxurious manicure / pedicure items which provides a Spa experience at affordable prices.
“The great thing about Cuccio is that we now have a full range of products – with the recent addition of theVeneer LED / UV Gel Colour and our Cuccio Colour professional range of nail varnish. [These] two sectors had been sorelymissing from our range,” explains Jane. “Since then, the brand has grown fromstrength to strength with a huge, renewed interest in our products and services which is fantastic.”
The brand also has an extensive retail range to help their customers increase their revenue through additional sales. “We have built great partnerships over the last few years with our customers by helping them build the Cuccio concept into their salons and Spas.We ensure they have all of the merchandising,marketing and product knowledge to help thembuild the retail side of their business.”
When asked whatmakes Cuccio unique and stand out fromthe crowd, Jane responds: “We are committed to taking businesses to the next level. Cuccio offers a high standard of professional products that will help you build client loyalty, increase revenues and set you apart fromthe competition.”
Additionally, providing clients with an exceptional level of customer service is also paramount to the brand’s continued success. “Apart froma fantastic product range, we offer great customer service and support.We believe that this journey is a partnership and we should work hand in hand together tomake themost of it and
achieve success. Full technical support is available at any time – either over the telephone or in person with one of our experienced technicians.We can ensure that there is always someone to help you with any issues that youmay have.”
Education too is a crucial element of the company, as Jane explains: “At Cuccio we pride ourselves on giving our students complete commitment and satisfaction through their journey to becoming a successful nail technician.We not only like to plant the initial skill seed but we love to grow their capabilities until they are ready to flourish.We hold courses all over the UK and Northern Ireland and we teach everything frombasic acrylic and hard gel extensions to 3D art work. Our standard is continually high and our customers are always overjoyed with their progression.”
the next step
With somany accomplishments already achieved, what does the future hold for the brand? “We are looking to create a
2012 - Cuccio Colour Nail Varnish and Veneer LED / UV Gel Colour are introduced to the range.
Formore information about Cuccio call 0115 975 3656 or visit
www.cuccio.co.uk
successful retail brand that is sold exclusively through nail techs and beauty therapists tomake sure that we tap into the millions of pounds worth of beauty products that are purchased, whilst also helping themto increase their revenue through services and retail and therefore becomingmore profitable in their own right,” reveals Jane.
“Without our teamof dedicated staff, Cuccio Europe would not be the company it is
today.They work incredibly hard every day to ensure our customers are kept happy in every aspect of our business – we always go the extramile. Stuart and I are very proud of what we have achieved in such a short space of time; it has been hard work, we don’t expect anything less.We are looking forward to seeing what the future holds for Cuccio Europe . . . watch this space.”
2013 - Cuccio Europe’s Creative Director Steven RhysWells is honoured with the Scratch Stars ‘Tom Holcomb Shooting StarAward’.
The company’s new look website goes live.
GUILD NEWS 67
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