NEWS
Goldfish & Bison to push award winners this Christmas
Firm also backing Laser Pegs and Spirograph with new campaigns across kids’ TV in UK and Ireland
By Billy Langsworthy AFTER WINNING at this year’s Independent Toy Awards, Goldfish & Bison is planning to push its triumphant products to ensure success at retail this Christmas. The firm believes its
Arctic Force Snowball Blaster and Megableu game Ghost Hunt will continue to be a success, thanks to a Christmas marketing campaign. “It was fantastic news that the Arctic Force Snowball Blaster was awarded the Independent Toy Award Gold Medal for best outdoor toy,” said Lee- Anne Neale, sales manager at Goldfish & Bison.
“The unique Blaster continues to be a
phenomenal success. Being able to form and blast snowballs appeals to fun- loving snow fans of all ages and makes for thrilling
winter battles as never seen before. “We have some great
marketing and PR plans to promote our key ranges across TV and print leading up to Christmas.”
These plans include TV ads, social media campaigns and a focused PR assault. “The Megableu games, including Ghost Hunt, Creepy Hand and Enchanted Ball will be promoted with exciting and engaging TV and marketing campaigns promoting their adorable, fun or scary features,” added Neale. “Running from October to December the campaign will feature over 1,000 TVRs.” But the award winners
aren’t the only products to be backed by the firm, with Goldfish & Bison also heavily backing the popular Laser Pegs and Spirograph brands.
Neale continued: “The
Laser Pegs TV campaign will kick off in autumn and feature over 500 TVRs across national kids TV promoting Laser Pegs to construction fans in the UK and Ireland leading up to Christmas. “We are also re-launching
Spirograph with a fun new TV creative showcasing the new 21st century addition that enables everyone to not only create classic patterns but new 3D versions of these famous 50 year old patterns. “Featuring over 250 TVRs, the campaign will run across kids TV from October to Christmas.” Goldfish & Bison: 020 8568 6398
Mega Brands confident of success with Call of Duty “We are proud to enter into a joint venture with one of the biggest video game franchises,” says firm
By Billy Langsworthy MEGA BRANDS is
confident that it is on to a winner with its new Call of Dutyline – even using augmented reality to bring the range to life for Argos customers. The range includes
buildable vehicles, themed locations and collectable micro action figures including Desert Troopers and Mountain Recon, as well as scenarios such as Dome Battleground.
“This is an extension of our partnership with Activision,” Mega Brands European marketing manager Peter Fuller told ToyNews. “We are proud to enter this joint venture with one of the biggest video game franchises and believe this will be a great success.” The firm believes the
range will be embraced by video game retailers, as well as toy shops. “Mega Bloks has a proven track record
translating video game franchises into creative experiences,” added Fuller. “We are sure it will be a big hit with the collectors.” Mega Brands has partnered with augmented reality firm Blippar to bring the range to life in Argos’ Christmas Gift Guide. The Construction Chopper Strike helicopter takes off the page when shoppers scan the product page with their smart device for a 360 degree product preview.
“We believe this partnership will drive sales and set new standards for interactive shopping in the adult collectibles market,”
said Daniel Davis, Mega Brands European marketing manager. Mega Brands: 01844 350033
www.toynews-online.biz
November 09
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