SECTOR GUIDE: DINOSAURS
MEGA APATOSAURUS, IMAGINEXT, MATTEL
Introduced this A/W, the Mega Apatosaurus leads the Imaginext Dino Tech range with motorised action, sound effects and armoured transformation. The Apatosaurus can roar
into life with the press of a button and comes complete
with an armoured Imaginext figure, two projectiles, a turn disk that activates a defence mode, an articulated tail, rotating head and moveable jaws. Users can then remove the character’s
technological accessories in
SWITCH AND GO DINOS, MEGA T-REX, VTECH
Combining dinosaurs with vehicles, VTech Switch and Go Dinos have seen a 63 per cent growth in the last year. Priced at £59.99, the Mega T-Rex is aimed at kids aged three to eight.
At 26 centimetres high and 47 centimetres wide, the T-Rex is almost ten times the size of the other Switch and Go dinosaurs in the range. The T-Rex can shift from dinosaur into a construction vehicle and features voice recognition technology, enabling it to be commanded to move forwards, backwards or launch its drill. With LCD screen and filled with dinosaur
facts, the Switch and Go Mega T-Rex will be TV advertised in the run up to Christmas. 01235 555 545
what the firm hopes to encourage ‘classic imaginative play.’ The Mega
Apatosaurus is a key driver in the firm’s
pre-Christmas TV campaign and will continue, alongside the Motorized Dino
DINOSAUR RACE, ORCHARD TOYS
A colourful board game from Orchard Toys, players must take turns to become the first to reach the finish line in Dinosaur Race, where all athletes are Dinosaurs. Designed for children
aged three and upwards, Dinosaur Race challenges players to use their counting and matching skills to race around the track and win a medal.
Designed for two to
four players, Dinosaur Race is designed to benefit the development and basic mathematical skills, colour recognition, communication and turn- taking within youngsters. The game comes in a carry case with sturdy pieces and brightly coloured and detailed illustrations. 01953 858 525
Assortment and Dino Feature Assortments, to be a focus for the company in to the next year. 01628 500 000
www.toynews-online.biz
November 29
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