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RECOMMENDED Violetta


Flair readies to introduce its range of youth electronics for the new Disney show, Violetta with Star Hand-Held Microphones, Headphones and Secret Diary for girls


CONTACTS  Flair: 020 8643 0320  www.flairplc.co.uk  Release Date: January


Violetta is a bright, friendly and musically talented teenager and star of a new daily drama on the Disney Channel. Following a successful launch


in Europe, Flair is excited to bring the toy line including fashion dolls, role-play cosmetics, youth electronics and arts and crafts, to the UK. Available in January, Flair’s


range of youth electronics is looking set to be an important aspect of the launch. The Violetta Star Hand-Held Microphone can connect to iPods and MP3s, allowing Violetta fans to sing along to their favourite songs.


Meanwhile, the Violetta Headphones, priced at £19.99, feature a vibrant pink headband and soft cushioned ear pieces, allowing girls to listen to their songs on the move. Mirroring Violetta’s penchant


for recording her hopes and dreams in her journal, Violetta’s Secret Diary (£24.99), featuring a touch screen keyboard, daily horoscope, diary, phone book and more will allow fans to do the same.


Spring 2014 will see the launch of a heavyweight TV campaign, while press and multi-platform engagement campaigns will take place,


tailored to the brand’s main attributes.


PLANTS VS. ZOMBIES, CHARACTER OPTIONS


WOODEN RED-BRICK FIRE STATION, BIGJIGS


BigJigs Toys has added to its award winning collection of play-sets this season with the new Wooden Red-Brick Fire Station. Available to retailers nationwide in the run up to Christmas, the hand crafted station opens out to reveal the fireman’s sleeping quarters, pole and station area for fire engines.


Complete with its own fire engine


featuring a rotating ladder and adjustable hose, alongside four figurines, the Fire Station aims to encourage creative, social and educational play. Suitable for children aged three and


upwards, the Wooden Red-Brick Fire Station retails at £79.99. 01303 250 400


58 November


UK distributor of the Plants vs. Zombiestoy line, Character Options has unveiled the spring toy collection for the hit downloadable game from Electronic Arts. The firm will kick off the New Year with a series of Mystery Fun-Dead figures in foil, plush and even an exploding Zombie action figure with detachable head and arms. The toy line aims to recreate the fun of the mobile game that has propelled it to the number one spot in the App store across 137 countries. Character Options’ marketing director, Jerry Healy believes the new line is “both fun and collectable and mirrors the characters of the game perfectly”. The new collection will be available from January 2014. 0161 633 9800


MUNCHKIN, DKL


Distributing the Munchkin range across the independent trade, DKL presents a range of bath toys, Disney Baby feeding lines and teethers, each designed to be engaging for children and practical for parents. The feeding line includes toddler dining sets and click lock drinking cups featuring a host of Disney characters such as Monsters, Inc, Mickey and Minnie Mouse, while the teethers incorporate sounds and textures to help babies develop. Meanwhile, the Tug Along Boat is designed for bath time play with a water propelled spinning wheel, a detachable raft and two water squirting characters. Available to retailers now, the Tug Along Boat is priced at £12 with a special launch deal and exclusive discount. 01604 678 786


www.toynews-online.biz


HERO PRODUCT


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