News Media Opinion
Dedicated monthly licensing coverage for the UK
Angry Birds Star Wars is best new toy licence
By Samantha Loveday
THE LATEST data from The NPD Group has revealed that Angry Birds Star Wars is the best new toy licence in the big five European toy markets in 2013 so far (year to date July 2013). Sales of Angry Birds Star
Warsduring this period were £5.3 million, ahead of second place Skylandersat £4 million and third placed Monsters Universityon £2.9 million. In addition, Angry Birds Star Warsis also the number one licence in the board games category. According to The NPD
Group, over the first seven months of 2013, Angry Birdsand Angry Birds Star Warscombined ranked as the 14th biggest licence overall in the big five European markets (UK, France, Germany, Italy and Spain), compared to number 39 just a year ago. It was 12th biggest overall in the UK.
The original Angry Birds sold £4.2 million worth of toys in the first seven
months of 2012 across the UK, France, Germany, Italy and Spain. Meanwhile, the figure for the same seven-month period in 2013 had almost doubled to £8.1 million. With the Angry Birds Star Warssales performance of £5.3 million added in, the total combined sales for the licence stood at £13.4
million for the seven months to July 2013. “When the Angry Birds Star Warsdeal was announced, it created a huge buzz,” said Frederique Tutt, global toy industry analyst with The NPD
Group. “Angry Birds, one of the biggest global digital sensations to date, was joining forces with Star Wars, possibly the biggest
licence of all time, but in any case the number one toy licence of 2012 in Europe. “The results are already
impressive. Meanwhile, Angry Birdsitself continues to do well with sales up 95 per cent. It is rare in the licensing world to see a brand extension adding so much to the sales of the core brand.”
NPD: 01932 355580
Character: ‘Peppa is perfect for our Weebles debut’ Company to create new era of Weebles figures and play-sets, beginning with the eOne licence
By Samantha Loveday
CHARACTER OPTIONS has bagged the rights to create a new collection of Weebles figures and play- sets, kicking off with a raft of Peppa Piglines. Aimed at children aged 18 months and up, the spring 2014 offering will include Peppa, George and
38 November
her friends, and will complement the rest of Character’s Peppa Pig toy collection. The launch range will include a train, car, feature play-sets and the Peppa Pig Weeble figures that
will wobble but never fall down.
“The classic Weebles
brand is ripe for bringing into the modern era of favourite character toys,” said Jon Diver, joint MD of Character
Group. “Our debut range of
Peppa Pig Weebles is absolutely perfect for our launch as it combines one of the most loved character licences with a brand that is already highly regarded and recognised by the principle buyer – the parents. “What’s more, in creating this collection we have also been able to extend the
appeal of our Peppa Pig range to a wider and younger audience without diluting the sales potential of our current master toy collection.” Further development and licences for the Weebles collection are in the pipeline. Character Options: 0161 633 9800
www.toynews-online.biz
NPD data from big five Euro toy markets shows Rovio brand soaring ahead
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