BLE 2013


“Brand Licensing Europe 2013 was arguably our best BLE ever. There


was a definite uplift in attendees notably retailers who travelled from all corners of Europe to attend the show. We hosted two completely subscribed presentations in the Screening Suite and it was literally standing room only on our stand on Tuesday and Wednesday. As for my show highlight, there are too many to name just one but welcoming NBA legend Gary Payton onsite to launch our Looney Tunes co-branding partnership with the NBA and our inaugural WBCP EMEA Golden Bunny Awards which honored our licensees and retailers for excellence were certainly special moments. Congratulations to


Advanstar on a great show, we’ll definitely be back in 2014.” Pilar Zulueta


EVP & GM, WBCP EMEA


“I think it went well and was busy throughout the three days. There


was a good mix of old and new faces – for us the show is important for new business, so it is good to make some genuinely new connections. I think there was a good cross section of retailers. My one quibble is that I still think some of the ‘core’ licensees are too busy to meet because they are in attendance at seminars and screenings. I think some thought needs to be given to allowing licensees more time to walk the show as a whole.” Ian Downes


MD, Start Licensing


“2012 good, 2013 better. Also bigger, brighter and bolder. Could not possibly be disappointed by the turnout. It seemed to me that the new Brands Zone was very busy.” Kelvyn Gardner UK MD, LIMA


www.toynews-online.biz


“Overall we thought this was one of the best and most


attended


shows to date. The traffic of licensees, agents and retailers over the three days was fantastic. The level of international partners was very high; our booth was very multi- lingual throughout the three days. Overall the layout seemed to work well, our stand faced the stairs to the new level and traffic seemed to flow.” Angeles Blanco Senior Director, Licensing & Merchandising EMEA, Outfit 7


“Even better than last year. The show was busy from the very first hour until the very last – there was no ‘last day of exhibition’ feel at all. On the contrary, it would have helped to have more time on Thursday to complete everything. There was a real buzz to all three days. The new layout worked in that the adult brands had a more grown up area in which to work, which was more conducive to their adult properties. The costume character parade was the biggest and best ever.” David Scott MD, Rainbow Productions


“Much busier and right to the last hour of the show. More focus on the show floor and less disrupted by the lecture theatre presentations. There were more


European visitors and repeated comments that it is becoming more important than Vegas in the licensing calendar, to the extent that the UK industry may forsake Vegas as costs rise and budgets fall. I thought the brands area upstairs did a good job of representing a major sector of the industry that is sometimes marginalised or fragmented though, and it inspired us with some new ideas when we visited it.” Richard Hollis Licensing Director, Hallmark


November 41


“It was much better than last year, but we were still running from one meeting to another. The new extended layout was certainly needed as space was becoming a premium to say the least. The footfall looked lighted upstairs, but overall a good addition.” Elliott Matthews Poetic Gem


“The show was busy across all three days, although Thursday was


quieter. The quality of visitors was impressive with a global draw. We had meetings with American, Asian and Australian companies, as well as those within Europe. I don’t think the split level


worked; while the addition of the bar worked well, I felt that it did fragment the show a little bit.” Dave Collins CEO, Evolution Europe


“It was better, bigger and busier than last year, with lots of very good


meetings and impressive retail attendance. We would like to see the return of the plastic pouches, as my exhibitor’s card ended up on the floor on numerous occasions. We’ll most definitely be back again next year as an exhibitor.” Rob Wijeratna Joint MD, Rocket Licensing


“I would say it was busier. We had the same stand size and position, a


full meeting diary prior to the show and loads of new leads. The new layout meant it felt less cluttered than last year with a good flow of visitors throughout the venue. Closing the show at 5pm on the first two days always came too soon and getting ushered out so quickly didn’t feel quite right. We’d like to see a 6pm close please.” Maggy Harris Head of Brand Marketing, ITV Studios Global Entertainment


“We had a brilliant position, on the main aisle at the bottom of the stairs. We had much more walk-on traffic than in previous years, plus virtually all our appointments turned up. It felt much more slick


and vibrant than last year and people seemed ready to do business.” Janet Woodward Joint MD, JELC


“The show seemed bigger than last year, which is probably due to the opening of the upstairs. We were upstairs and whilst it was much brighter and easier to take meetings due to the noise levels, it didn’t quite have the buzz as downstairs. It seemed there were less overseas visitors than last year.” Richard Woolf


International Licensing Director, Withit


“Overall impression on BLE was good, it worked well and flowed


much better than last year. More seating areas would be useful, but we will be back next year as a visitor.” Louise Goss Licensing Manager, TV Mania


“The visitors seemed to be more relevant to us,


perhaps because of


the split between floors, filtering out those who were really and truly only interested in entertainment and character brands, resulting in better quality and more genuinely interested in what our brand has to offer.” Lauren Sizeland V&A Enterprises


“It seemed a lot busier than usual. I think the split level worked well, but I could have easily missed the whole back of the top floor had I not had an appointment up there. It would be nice to see some of the stands take some different locations.” Tracey Devine Marketing & Licensing Director, KD UK


“The quantity and quality of visitors were both perfect for our needs and I liked the split very much.” Thomas Puchert Sales Director, Licensing, Kiddinx Media


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