NEWS
Ideal Home Show at Christmas makes room for toy demand
New toy village and partnership with Good Toy Guide accommodates increased visitor demand
By Robert Hutchins
THE IDEAL Home Show at Christmas is boasting its ‘biggest event to date’, with 650 exhibitors, including those in the newly devised Toy Village. For the first time in
the event’s history, 85,000 visitors will be able to explore a new dedicated toy space in Earls Court. The expansion
follows an increase in demand from consumers and families visiting the show looking to complete their Christmas shopping. The Ideal Home
Show at Christmas’ event sales manager, Ashley Djemal, explained to ToyNews: “Families are a growing visitor demographic at the show, and at this time of year toys are an incredibly important aspect. “Adding more toys
and games to our event has always been a goal for us. The Toy Village is the perfect solution allowing
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visitors to try out some of the top games and toys on the market.”
The Christmas
event, running from Wednesday, November 13th to Sunday, November 17th, also marks the launch of a partnership with The Good Toy Guide. Hosting the new dedicated Play Zone, the team will encourage kids to play with a range of toys from the Good Toy Guide, while parents will be able to talk to the toy experts about toys, play and child development. Good Toy Guide’s Dr. Amanda Gummer, told ToyNews: “We are really excited about the Play Zone. We have lots of fun things planned for the area to get everyone into the Christmas spirit.” Djemal added:
“Working with the Good Toy Guide, we have created a section that not only benefits our visitors, but allows the Good Toy Guide to really
show off what they can do.”
With more space accommodating the demand for toys this year, visitors will see products from the likes of Bananagrams, Gibsons Games, Kumio, Hama Beads, DidiCar, Interplay and more. As it will be a first at the Ideal Home Show at Christmas, consumer and visitor response to the attraction will determine whether it becomes a permanent fixture. “The demand for
new and exciting toys is always high,” Djemal concluded. “Having the latest
toys, games and gadgets at our events is always a great pull for families.
“Depending on the success of the feature and the response from our audience, we would be delighted to welcome the Toy Village across other events in our portfolio.” Ideal Home Show: 020 3225 5208
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