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Winnie the Pooh leads Tomy’s Disney Baby line into 2014
Firm will be a ‘force to be reckoned with’ in the pre-school sector going into the New Year By Robert Hutchins
WINNIE THE Pooh will be leading Tomy’s nursery and infant range in 2014, as it becomes the lead brand under the new Disney Baby umbrella. Offering a broad selection of plush, cot mobiles, light shows and toys, Tomy believes the Winnie the Pooh range will make the firm a pre-school ‘force to be reckoned with’ in the New Year.
The Balloon Light Show is the latest addition to the Disney collection, designed to soothe babies to sleep
while playing lullabies and projecting stars around the room. With a lights only function, the Winnie the Pooh sleeping aide can also be set to switch off automatically. ‘This light show is sure to be a delightful addition to the nursery,’ read a statement from Tomy. Pooh’s portfolio of pre-
school products continues to drive forward into 2014, with the Winnie the Pooh Protect and Play iCase scheduled for a January release. Taking its lead from
parents using their iPhones
VTech searches for InnoTab 2 Baby Artist of the Year
By Billy Langsworthy
VTECH IS launching a search for the next pint- sized Picasso with the VTech InnoTab 2 Baby Artist of the Year 2013 competition. The firm is looking for little artists to create their work of art on a digital device or by hand, and submit it to the VTech team at
www.vtechuk.com/innotab babyartist2013.
The winning entry will
receive £1,000 worth of VTech toys and an InnoTab 2 Baby, a tablet designed specifically for babies. The winning picture will also be displayed on the VTech website, Facebook page and Twitter page. Three runners-up prizes will be offered to the best
www.toynews-online.biz
baby artists in their corresponding cities, who each will win £100 worth of VTech toys along with their own InnoTab 2 Baby. The competition comes to a close on Friday, November 29th and the judges will select the winners by Thursday, December 5th. VTech: 01235 555545
as entertainment for toddlers, the case featuring a Pooh image complete with a honey pot and bees fits iPhones 4, 4S and 5.
Janice Cleary, head of EU
marketing communications at Tomy, said: “We are delighted to introduce the new spring/summer lines for Disney Baby, of which Winnie the Pooh will be the key character. “As the second biggest
character franchise across the globe, Winnie the Pooh is loved by parents and children the world over and we are confident that the
new products will provide hours of delight, as well as prove to be successful additions to the Disney Baby range.”
Alongside the new
Disney Baby umbrella, Tomy’s pre-school portfolio will see a shift in gear as its Play to Learn collection enjoys a complete rebrand in 2014.
Sitting under the Tomy
Toys umbrella, the brand will undergo new eye- catching packaging and clear graphics, supported with the strapline ‘inspiring playtime.’ Tomy: 020 8722 7300
Golden Bear to increase licensed toy portfolio in 2014
By Robert Hutchins
GOLDEN BEAR will be keeping tots entertained with a ‘substantial increase in its 2014 portfolio’ of licensed play ranges. Having recently been
granted the master toy licence for the new Disney pre-school property, Henry Hugglemonster, the firm will strengthen its hold on the sector with a toy launch in the New Year. Key to the range, the talking plush will be available with both Henry and Summer
Hugglemonster 25cm characters, complete with familiar phrases from the show.
Woolly and Tigwill also ramp up its presence in
2014 as the firm readies to launch the Woolly Backpack and a new Woolly jigsaw called Pick, Place and Play. Golden Bear will also be adding to the Something Special line of interactive and stimulating toys with the Mr Tumble Clip On. Finally, the In the Night Gardenline will welcome new additions in 2014 including the
Igglepiggle Floaty Boat Bath Play-set. The product features
water squirting figures, a funnel, pouring cup and a boat for children to place the characters in.
Golden Bear: 01952 608308 November 43 Sponsored by:
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