OFF TRACK 2,318
2,318 trade visitors, 732 journalists, 247 exhibitors…you could have found them all at Eurobike’s seventh Demo Day on August 27th 2013.
£300
Leaving the car at home for trips under five miles will save nearly £300 a year, a statistic well worth impressing upon the next wavering customer through your door. Four in ten short car journeys are under two miles (Source: Sustrans).
22.5%
More than ten years on, cycle to work is still going strong. The Cycle to Work
Alliance reported a 22.5 per cent increase in take up in Q2 2013, compared like-for- like with the same period in 2012.
04/03/2014
That is the date – March 4th 2014 – when the Lee Valley VeloPark opens – combining the London 2012 Velodrome with BMX, MTB and road cycling facilities. Laura Trott and Mark
Colbourne have been drumming up some publicity.
Daniel Gillborn, Director
Around the world twice, avoiding 17,000 cheeseburgers
IBDs from around the country have stepped up to the plate for Cycle to Work Day...
AT THE time of writing this, 113,140 miles have been pledged for Cycle to Work Day. By the time you read this column, Cycle to Work Day will already have taken place. I’m hoping, as I’m sure our fantastic partners – Sustrans, British Cycling, Business in The Community and the Bicycle Association – are too, that all of these ‘pledged’ miles are turned into ‘cycled’ miles. If we assume that every mile that is pledged will be
15,000
Not only will leaving the car at home for short journeys save cash, but it will also save 15,000 lives through increased physical activity – and save the NHS millions in healthcare costs too.
BIKEBIZ.COM
cycled, then we end up with some truly staggering statistics. £32,767.56 saved in fuel, 3,003.69 kg of CO2 offset and 5,315,626 calories burnt. To put those figures into perspective that’s a trip twice around the Earth, saving the equivalent amount of CO2 from three return flights from London to New York and avoiding 17,000 cheeseburgers along the way. Pretty impressive stuff! Big numbers aside, I have to mention the fantastic level of support we’ve received from IBDs across the country. A big part of the Cycle to Work Day campaign was the Free Bike Health Check initiative (a quick once- over of a bike to determine whether further servicing is needed). By visiting the website –
www.cycletoworkday.org/free-bike-health-checks you’ll see just how many IBDs have been prepared to open their doors to prospective (and sometimes returning) customers to offer a free check up. We’ve even seen some great press coverage from up and down the country where shops are going the extra mile and organising events and shows too (Rutland Cycling and Moores Cycles, to name just a few). So, a big thank you to all of the independent bicycle dealers who are on board for Cycle to Work Day! I’ll write a more formal review of the day in my column next month, but suffice to say we’re optimistic that we can reach at least 150,000 pledged miles; so expect to see those numbers jump!
Daniel Gillborn is director of
Cyclescheme, the UK’s leading provider of tax-free bikes for work. You can reach him on Twitter @DGCyclescheme
BIKEBIZ OCTOBER 95
41% Go Outdoors has returned to
profit with an online sales jump of 41 per cent in the year to January 27th. Pre-tax profit hit £1.5m compared with last year’s £2.6m loss.
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