DISTRIBUTION NEWS Breezer seeks UK distribution link
2pure links with emergency device that senses crash impact and alerts next of kin Joe Breeze outlines plans to expand into the UK Zyro to take on SKS exclusively for the UK bicycle industry
By Mark Sutton
SADDLEBACK AND STAGES FOR THE full run down of who Stages are and what they do, flick to page 23, where you’ll find the a deeper insight into what the Boulder firm produces. To add to the intrigue, the
manufacturer in the US produces a cloned left hand crank to be compatible with most of the major manufacturer’s aluminium-based cranksets. That, however, is just part of the necessary step taken to
ensure the firm’s accelerometer product functions correctly. Built into the crank arm is a torque reader that is capable of supplying a rider with wattage output readings via Bluetooth, Ant+ devices, Wahoo gear and others. It’s technical stuff and one for the rider looking to squeeze every last watt out of their pedal stroke. 01454 285285
BREEZER IN THE UK? Breezer bikes owner Joe Breeze has told BikeBiz that he is open to discussions with a UK distributor. As well as mountain bikes, Breezer Bikes makes a full-line of transportation bicycles. Breezer is owned by Advanced Sports International, a privately held company headquartered in Philadelphia, Pennsylvania, and also owns Fuji, Kestrel, SE and Oval Concepts.
Various Stages cranks
SKS AND ZYRO SKS is moving from its multiple
The ICEDot connects to helmets
2PURE AND ICEDOT Distribution for the emergency identification and notification system ICEdot has been taken on by 2pure. The ICEdot Crash Sensor attaches to
a rider’s helmet and monitors for major impacts. If forces exceed the threshold, a countdown is triggered and if not disabled alerts the rider’s emergency contacts of their GPS coordinates via SMS message. ICEdot currently works with iPhone 4S and 5, with an Android version in the works. ICEdot will retail for £139. The distribution deal came about
distribution model to a single exclusive deal with Zyro in the UK and Ireland, beginning January 1st 2014. Until 31st December 2013 the current
SKS distributors will continue to supply the market with SKS products. The widely known mudguard and pump
brand produces its range in Germany at its Sundern facility. 01845 521700
following a collaboration between ICEdot and 2pure-distributed POC’s AVIP range of products. The ICEdot Band and Helmet Stickers
provide instant access to emergency info through any mobile device. Dealers can get more info or order via their territory manager or 2pure’s sales team on 0844 811 2001.
10 BIKEBIZ OCTOBER
BIKEBIZ.COM
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