OUTDOOR & FITNESS
Inside the Outdoor Trade Show 2013
Jonathon Harker headed to Stoneleigh Park to get a look at new product arriving with retailers soon…
These handy tents helped keep OTS punters dry during rainy spells
By Jonathon Harker
PACKED WITH cross-over product – appealing to the cycle and outdoor markets alike – Stoneleigh Park’s Outdoor Trade Show had plenty of names familiar to the bike trade. Brand new, however, and causing something of a stir at the show was Sugru –a more- interesting-than-it-sounds self-setting rubber product with seemingly endless applications. Want to fix a hole in your boot? Want to attach a camera to your bike but don’t want to fiddle about with the cumbersome attachment the camera came with in the box? Want to child-proof a camera…well you get the idea – there’s a lot you can do with it. You open a sealed pack then form the play dough-like product into the desired shape. Then, after 30 minutes, it is set and ready for use. It’s extremely heat resistant and can
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withstand the cold down to -40 degrees (so you can use it to customise ski grips too). It even sticks to Goretex, can safely encase frayed cables and can be used to fix inflatable mattresses on the road. Sugru has been partnering with brands like
Sugru has a huge range of applications, including securing pumps to bikes
Leon Paul and is now just embarking on its move into the cycle sector, with bike shops a target. Two London IBDs are early adopters – Tokyo Fixed and Look Mum No Hands. Sugru was six to seven years in development and it has been sold to retailers for the past 12 months. Prior to that it was sold direct to consumer to ‘lay the ground work’. It is UK-made and each pack contains a range of colours that can be mixed up. One
pack costs £9. You can fix pumps to frames with it too (pictured left). In short, expect to hear more from the brand as it expands into the cycle market. The roster of cross-sector brands at OTS
included Madison, showcasing GoPro, Light and Motion and Easton Mountain Products. The latter has been providing high-end, high- spec outdoor equipment, specialising in high- strength, lightweight aluminium and carbon fibre tubing and was showing off its latest tech refinements in its trekking poles. Light and Motion, meanwhile, is a classic example of a brand with appeal stretching across the cycle and outdoor sectors, with lights for mountain bikers and campers alike (pictured above).
BIKEBIZ OCTOBER 55
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