Getting involved TRADE SHOWS Trade shows give PAs essential knowledge and contacts, which
is why Executive PA Magazine Asia is negotiating with organisers to have readers as fully hosted buyers, writes Louis Allen.
TRADESHOWSfor the business events industry (MICE –Meetings, Incentives, Conferences, Exhibitions) are of vital importance for EAs and PAs who need to keep informed of latest developments. As well as learning about newvenues and hotels plus fresh
products and services, they can makeone-on-one contact with the people they need to know. Because this is important forPAs nowadays – especially as they nowtake on the tasks formerly outsourced toPCOs, venue
bookers and corporate travel companies – Executive PA MagazineAsia is talkingwith leadinginternational organisers about the opportunity to have readers attend shows in Asia and Australia as fully hosted buyers. This means their travel and accommodation costs are met, and in return they are given a schedule of meetings with exhibitors. ExecutivePAMagazineAustralia has started this already,
with readers being hosted atAIMEinMelbourne, and now, for the first time, CIBTM in Beijing.
CHECKING OUT AUSTRALIA At the latest AIME in Melbourne, Australia’s leading business events show, Executive PA Magazine Australia readers attended as hosted buyers for the second time. There was also a strong Asian presence, mainly from the
PCO/travel agent sector, and Executive PAMagazine Asia is discussing the possibility of having readers attend the show in future as hosted buyers. It is a good opportunity to see what Australia has to offer for conference and incentive groups, as there are regional tours before and after AIME.
42 AUGUST/OCTOBER 2013 |
WWW.EXECUTIVEPA.ASIA
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