COVERSTORY
Promotional feature.
Plenty to offer
as a journey of a lifetime, writes Louis Allen. DESTINATION
Offering beaches, rainforest, shipwrecks, wildlife and the iconic Twelve Apostles limestone formations, Australia’s Great Ocean Road in Victoria has plenty to attract international incentive groups. Around the coast west of Melbourne,
the Great Ocean Road is ranked among the top 20 journeys of a lifetime by Conde-Naste Traveller and is listed by Frommers as one of the top 10 road trips. While small groups can view the
region by helicopter out of Melbourne, there is so much on the ground of interest that it is worth the hour drive to Geelong, the gateway to the region. Representingmore than 100 suppliers,
Business Events Geelong can help organisers find event venues, unique spaces and quality accommodation, and can offer incentive and touring options.
Australia’s Great Ocean Road is ranked “For BE Geelong, regional doesn’t
meansmall,” says bureaumanager Terry Hickey. “The region can, and does, host large conventions and incentives.” Tomake it easy, the Business Events
Geelong website incorporates new search/sort technology that enables a proposal request to be submitted with a minimum of key strokes. Geelong is regarded as a world leader
in knowledge and innovation, educa- tion and research, manufacturing and
services.The university town is known for innovative research in biosciences, medicine and advanced materials. Beyond the town is the Surf Coast,
skirted by the Great Ocean Road that takes in Torquay, the famous Bells Beach surfing spot and Lorne. A group of Australian Executive PA
Magazine readers who were hosted on a famil to the region this year were able to experience boat and helicopter rides, plus see such wildlife as seals and alba- trosses. They also had an evening of musiconthe famous Blues Train – a steam train that features bands in its carriages. There were also winery experiences and fine dining. “The visit certainly gave me a lot to
think about … and was relevant towhat I plan in building a corporate event,” says Racquel Buchanan of Oz Minerals, who was on the tour. “There is such a great range of venues,
accommodation and attractions ... and the ‘can do’ attitude and flexibility offered is so refreshing,” says Kaye Mercer of IT company Orica.
www.businesseventsgeelong.com.au
E INFO AUGUST/OCTOBER 2013 |
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